A number of us here at Perspective Pictures are big fans of Huel,  a company who make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment. 


We had identified was that they had no content that brought their brand to life. Thus far, we’ve worked with their performance marketing team producing content that has been developed with heavy use of motion graphics and depicts breakfast battles. We have also visited their Head Office a number of times to create thought leadership videos featuring their founder Julian Hearn.


The Breakfast Battles videos, of which we made two, are short ads that used pre-existing assets to quickly demonstrate why Huel is the right choice for your first meal of the day and these were intended for distribution on the Instagram platform. 


We also produced an office tour video, as well as a recruitment video showcasing the culture of the company and its colleagues. We also worked with Huel on a UGC-led campaign for their 4th birthday. They encouraged their customers to submit photos and videos of them enjoying Huel products. From this, Perspective Pictures were given 48 hours to pull together into a well-produced video using a mixture of this content motion graphics. We also created the UK, German, US, and international versions of this video, using different content and text, and within 48 hours.


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Perspective Pictures, ground floor, 1 Purley Place, London, n1 1qa

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