Realtime Agency needed a series of social ads to advertise their B2B services, positioning themselves as data-driven scientists putting a creative twist on their strategies. We helped them draw up a fun visual metaphor with a tribute to Frankenstein’s Monster, drawing a comparison between their clients’ campaigns and a lovable, helpful green creature.
References and mood boards were signed off in early stages of the creative process, nailing down a neon red and blue aesthetic that fitted their brand. The time leading up to the shoot was spent curating props and costumes for the mad scientist look, as well as sourcing locations for the perfect laboratory.
We think they were pleased.