Charities & education
Working with The Chartered College of Teaching, an organisation who provide lifelong support for newly qualified teachers and is the professional body for the teaching profession, provided us with a unique opportunity to get back into the classroom. The Chartered College of Teaching has been working to celebrate, support and connect all teachers to provide world-class education ultimately benefiting both pupils and wider society; a mission we truly support.
We had to deliver an in-person pitch to win this business, and we won it because we were adamant we wanted to do something different! We had one rule: no talking heads looking off-camera.
We chose to focus on the lifelong support element that their organisation offers. We were given access to two of their members who taught at the Aureus School in Oxfordshire. We spent two days shooting at the school with the teachers teaching real classes and highlighting how the skills teachers learn with The Chartered College of Teaching have real and practical applications.
We asked the teachers to wear very different clothes across the two days and to adopt slightly different mannerisms in order to subtly show growth in confidence, the confidence they found through the support of the College. We also captured their words in voice-overs, using portraits to bring their personalities life.
We aimed to create a video that was highly cinematic and emotive, what do you think?
Remember those days back in the classroom? Awwww memories, the teachers that played a role in our education in no doubt have helped shape what our lives look like today...