Finance & tech
Jaja is part of the new generation of banking, bringing mobile-first credit to consumers. With the goal to simplify consumer finance they’ve developed technology that unlocks real customer benefits. An initial investment round was needed to take the business to the next level with an. That’s where we stepped in!
We were enlisted to produce a crowdfunding video to help them raise funds on the Seedrs platform. Things weren’t that simple this time around though...
They needed a video that identified the complicated problems consumers face today and a video that equally identified the simple solution that Jaja provides. There were a few challenges in the way, the most prominent being that Jaja needed to go live on the platform five days after contacting us – meaning an overnight edit after the shoot was needed! Not the first time we’ve done that.
We efficiently put together a shooting schedule and script with the shoot going smoothly the following day. After a long night of editing, we then invited the client to the office to work through the final tweaks in person as part of a client session.
Ultimately, the video allowed Jaja to raise nearly £5 MIllion in investment.
Who said video production needed to be complicated? Simple aye.
Next generation banking in the palm of your hand, simple ja?