FOOD & Drink


A number of us here at Perspective Pictures are big fans of Huel,  a company who make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment. We had been following the brand for a while and identified that they had no content that really brought their brand to life. 


We’ve worked directly with their performance marketing team producing a wide variety of content. From breakfast battles, to office tours and thought leadership pieces with their wise founder, Julian Hearn.


The Breakfast Battles videos, of which we made two, are short ads that used pre-existing assets to quickly demonstrate why Huel is the right choice for your first meal of the day and these were distributed on the Instagram platform. We also worked with Huel on a UGC-led campaign for their 4th birthday. They encouraged their customers to submit photos and videos of them enjoying Huel products. From this, Perspective Pictures were given 48 hours to pull together into a well-produced video using a mixture of this content motion graphics. We created not just a UK version of this video but also versions for the, German, US, and international markets, using different content and text, all within 48 hours.


Pleased to say you won’t find these Hueligans in the street but probably in your local superstore...

Hueligans you say? Proudly we respond.


020 3011 2226

Perspective Pictures, ground floor, 1 Purley Place, London, n1 1qa

  • White LinkedIn Icon
  • White Vimeo Icon