• Tom Lee

Your Guide To B2B Video Marketing…

It’s a crowded place out there in the business to business (B2B) marketplace. How do you get seen, heard and break your way through the noise? It’s a tough crowd...


What is the best way to market your business?


We’d hate to think we’re biased when it comes to video, hence we thought we’d cover our tracks! Here’s a few quick facts…


According to Wyzowl “74% of people who see a product in action in an explainer video will buy it”.

A picture is worth a thousand words, and we tend to shoot at 25 frames per second, that’s more than enough to get them talking! If you’re looking to sell your product or service to another business, forget trying to explain the finer details on a call, why not tip them over the conversion cliff with a 60 second explainer?


Video is great for conversions on websites, why? It’s because they actually keep people around for long enough to look around on the site. This is especially true for those who aren’t bookworms and for this generation, those attention spans are short enough as it is! 🤓


And lastly, in case you haven’t noticed, “over 81 % of businesses are now using video for marketing” - So it begs the question, why aren’t you?


Where does video fit in your funnel?


Short answer, everywhere.


Video content is a great tool for creating awareness, interest, desire AND action! A short live-action video would be great at creating awareness of a particular pain point for your target audience. Weave in an engaging narrative and not only are you providing value but you're presenting your business as a solution to your prospective clients problem. More practicality, a short, unique explainer video can make a world of difference when it comes to educating prospective clients about your particular product or service.

Depending on how it matches your product, you may want to use an animated or illustrated explainer video to stand out from the crowd.


Digital or more traditional distribution methods?


If the world wasn’t already digital, it’s definitely heading that way… But, in terms of marketing, it’s about balance and really about using the right channel to reach your target audience.


What you can convey in a 15 second Instagram story is different to that of a 30 minute LinkedIn Live Session - you might be thinking no shit sherlock?! But time and time again, we see the same content published across multiple channels with no regard for the audience.


What brands have to think about is what their audience wants to see and where they want to see that? Think about it… You log in to Facebook to connect with people in a different way than you would on LinkedIn, what suits LinkedIn could stick out like a sore thumb on Instagram. If you’re out and you order a pizza, and you get served a salad… How disappointing aye? It’s all about channel purpose as our friends over at Cubaka would say.


Scared of social?


Don’t be! Think Social Media is just B2C? Think again - According to GlobalWebIndex, nearly a third of B2B decision-makers use social media to research new products and services, with video being their preferred content format.


Isn’t video expensive?


It can be, however, we offer cost-effective solutions for many of our clients. The way we approach production is with a digital-first approach, we know our clients want to get the most for their money and they don’t want their social channels running dry… That’s why we approach production aiming to capture the most from shoots, we don’t overproduce and we use small nimble crews so you can get the most bang for your buck. All we need to know is what you’re looking to achieve, where it’s going to go and well… How much you’ve got to spend!


So...


As much as we love video, we’re honest in that it’s rare that one video will guarantee the success of your entire marketing strategy, instead we see it as one powerful tool in your arsenal as you strive for world domination! If you’re not using video yet, you should be...


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