Brand Video Production

Make a statement

Make sure you shine through every time someone visits your website! When introducing your company to a new client or customer you have a big opportunity to make a positive and lasting impression with your brand video.

Brand videos, also sometimes called company overview videos, offer an effective and creative way to communicate an overview of your company’s goals, culture, and product offering. Most importantly, brand videos are a compelling way to visually tell your unique story.

Present yourself

A brand video is an opportunity to present your company at its very best – to tell your customers who you are, what you’re about, and why they should work with you. It should transform the way people view you as a business and build goodwill towards your brand. However, with so many video formats available, it’s hard to know where to start. Do you want to take a risk and go for a crazy idea that will win awards? Or do you need something a little more low key, but effective? Either way, we will make sure your video communicates your values and energy to your target audience.

When to use a brand video

When brand awareness is low

If people don’t know who you are, that’s a big problem. A brand video is one of the best ways to get their attention and make an impression.

When you need to change perceptions

It happens to even the best of brands: you’ve gotten off course, and people have lost the perception you want them to have. A brand video is a great way to get things back on track by delivering a fresh articulation of who you are.

When you have a great story to tell

Frankly, not every company has a great story. If you do, it stands out—especially a great origin story. Where you came from has a lot to do with how people perceive what you are today. Not telling your compelling origin story is a huge missed opportunity.

We deliver…

Honesty

Our promise to you is that we’ll always be respectfully honest. The last thing we want to do is communicate your message in a way that doesn’t ring true. We’re more than willing to have the tough conversations that help us craft an honest and pure message rather than settling for the easy alternative.

Creativity

We embrace your story with fresh eyes and excitement. Drawing on years of experience with all types of video projects for all kinds of organisations, we tell your story in a creative way, so goodbye boring.

The best recipe for a brand video

Find the right brand video style

There is a vast choice of creative approaches when it comes to brand video production. From cinematic actor-led narratives, presenters and narrators to animations and visually bold expressions. The right approach will depend on your budget and setting the right tone and feel for your brand.

Working with actors

If you do opt for live-action filming then using actors or models is a great way to humanise the video and allows us to start telling genuine stories. Stories are often the most compelling ways to communicate the intangible aspects of your brand.

Using visual metaphors

Again – when expressing a brand value or virtue – the use of visual metaphors can communicate these ideas without the need for a literal interpretation. This is also an opportunity to create stand-out original content – that has a unique identity.

Finding your perfect brand film soundtrack

Music is one of the most important production ingredients in a brand video. When used alongside a strong narrative, music has the power to create an emotional response. For this reason, many brand films won’t contain dialogue at all, with the soundtrack taking the lead.

Best practices for branded company videos

While there are no hard and fast rules about branded videos or the video production process, a great one sticks to some general guidelines, in order to best engage leads.

  • It shouldn’t be too long. Stick to 1-2 minutes.
  • It should be branded according to what makes your company unique. Include your company’s brand colours and logo, feature employees or leadership, and make clear your company’s vision and values.
  • The tone should match your company’s “personality.”
  • The tone of the video should be aligned with your company’s voice and can be anything from heartfelt, conversational, or funny, to earnest and sincere.
  • It should highlight a need or problem your target audience has and then show how your product or service addresses that need.

The benefits

Branded video content generates better returns

A website with video content has substantially higher and more successful metrics than those without. These include lower bounce rates, higher backlinks, higher traffic, and even increases in sales. Video also has the benefit of being entirely accessible to people on a variety of devices but also with a variety of disabilities.

Video helps to build brand awareness

Attention rates on video are reducing, with the average duration of video being produced constantly dropping and significant fall-offs in metrics after the first 15 – 30 seconds. Users are not just used to having video on site. It’s expected that they’ll quickly gain awareness of your service or product. Video used in this context and setting is great to build brand recognition in a way that writing content simply can’t, putting a face and personality on your organisation.

Brilliant video metrics

Brand films have great metrics. A lot of brand building can be a bit hit and miss as metrics tend to be more qualitative, which can be subjective in interpretations. Video has really strong qualitative and quantitative metrics, which will allow you to better guide your video content and home in on that marketing sweet spot. Typical metrics include video drop points, play rate, engagement, view count, video shares, comments on video pages, video heat maps and in the end, leads generated.

Ready to create that ‘wow’ factor! Let’s get started.

The best way to create a truly outstanding company overview or brand video is to engage a creative agency that has a track record for producing them. A great video production company will work closely with you to fully understand your brand promise so you can create meaningful and emotional connections with your customers.

We are a specialist video marketing agency. We work with a variety of clients from around the world, through the entire video production process. This includes planning, creative idea generation, scripting, full video production and post-production. 

Were a digital-first agency

As a digital-first agency, we create videos for all online platforms, from Instagram Ads to TikTok feeds, we help you build your audience and generate positive ROI.

Our in-house team can help you deliver your message through a range of immersive digital content solutions, including branded content, promotional videos, and 3D animation. From branded content such as documentaries and E-learning classes to promotional and crowdfunding videos, using a mix of animation and live-action.

Yes, using videos on your social feeds spark more engagement and awareness on online platforms, but utilising our creative department and in-house, cinema-grade equipment, we make your content cut through the noise, reach your goals and put your brand centre stage.

Our culture

We started this business in a garden shed. Our main driving factor was simple; we wanted to create video content that ignites and informs an audience. Since those early days, our team of two has become 20 talented people from all walks of life. 

Our success is driven by our people. Each individual is driven by the same desire to find and tell great stories for our clients. We believe in the power of diversity to inspire creativity and have created an atmosphere of creative freedom and a pursuit of excellence in everything we do.

Book in a call with our friendly creatives

As a full-service production company, we are you ready to create a digital experience that fuels your audience and increases brand visibility? Book a call with us today, and speak to our friendly team. 

In today’s competitive, consumer-driven market, digital-first is the only way to secure the future of your company. We go further by creating unique, visually stimulating videos that just make sense. Whether you want a creative video or feature film we’ve got you covered.

Get in touch today!  We can’t wait to hear about your brand and future goals. 

Not sure if we’re the right video pathway? Shoot us an email and we’ll discuss it together. 

Videography Services

CROWDFUNDING FILMS
MARKET YOUR BUSINESS TO THE INVESTOR COMMUNITY.
CASE STUDIES
BRANDED CONTENT
LIKE AN AD, BUT DIFFERENT.
CASE STUDIES
SOCIAL ADS
THE NEW OLD SCHOOL METHOD OF EFFECTIVE MARKETING.
CASE STUDIES
EXPLAINER VIDEOS
LIKE SCHOOL BUT BETTER IN EVERY WAY.
CASE STUDIES
VLOGS & UGC
LOOKING FOR ATTENTION? WE'VE GOT JUST THE THING.
CASE STUDIES
ANIMATION
BRING YOUR PRODUCTS AND SERVICES TO LIFE.
CASE STUDIES
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