Every time a person reads your blog post, visits your website, or watches your video content, you have an opportunity to make a lasting impression. If you turn that positive impression into a long-term relationship, you can look forward to a prosperous future for your business.
One of the best ways to connect with your audience is through brand videos. These videos are essentially an overview of your company, its products/services, the culture you aim to create, and future goals.
There are so many ways to showcase your brand through video production, but every video has to be:
On Point
On Theme
On Target
Perspective Pictures specialises in branded video production, and our digital-first service helps you meet your immediate – and far-reaching- objectives.
Whether it’s a serious video to display your professionalism or a fun-filled visual experience that shows an audience your true personality, our creative team can help you make an impression that lasts.
89% of marketing professionals say that videos boost their ROI (Optin Monster). Other statistics show that websites with videos get more backlinks, reduced bounce rates and more sales.
One of the reasons for this is the accessibility of videos because they’re easy to digest and can be beneficial for individuals with disabilities.
When you create an impactful video, you can tell your story and showcase what makes your brand unique. Many businesses fail to make the right impression with their content because they fill it with fluff and don’t align every scene to their goals.
With the proper support, you can capture your target audience and tell them your story. However, with the average video fall-offs occurring between 15-30 seconds, timing is everything.
We understand how videos work, inside and out. When you work with us, you can be sure that the entire video will act as a conversion tool without boring your audience.
It’s hard to measure your brand strategy and its effectiveness, with much of the data being qualitative information. Unfortunately, many businesses are scratching their heads trying to go through the data and gather the information that matters.
When you measure the success of your video, you have access to valuable quantitative metrics, including:
Play rate
Video engagement
Viewers
Shares
Comments
Heat Maps
Leads
We started our journey as two enthusiastic filmmakers who travelled the world and edited their content in a garden shed. When we began working with clients, we noticed two things:
People are sick of cheesy, fluffy content.
Many video production companies don’t have the digital expertise to align your visual content with your goals.
Our team goes the extra mile to ensure your video doesn’t just look good but also achieves your objectives and a positive ROI.
Here’s how we can help.
You can use many creative approaches and formats when creating a brand video, including testimonials, animation, narrators, presenters or first-person narratives with your actors. The correct format for your video depends on your business sector and budget.
For example, an animation might be beneficial if your brand sells financial products because it shows how your service works. Fashion brands should use narrators and create a sense of emotion surrounding the products, with first-person narratives from the designers.
The story behind your brand is everything, and it’s what people will relate to. For example, every product or service should provide a solution to its target audience’s problems, and your brand video is the best way to demonstrate this.
However, you’ll also need to go deeper and communicate the essential aspects of your brand, including your goals, USP and the personality that defines how your business – and its employees – operates.
We’ve worked with many brands and know how to bring out every little thing that makes you unique. With us on your side, you can achieve the brand recognition you deserve.
The most crucial element of any video is the visual quality. If your content doesn’t look professional, it will reflect on your brand and create uncertainty among your viewers.
Can the brand deliver on what they’re saying? Will this company prove a worthy investment, or am I wasting my time? – Are just two of the questions your audience might ask.
We produce high-quality videos and use the latest technology to ensure your content looks incredible. Shooting with RED cameras gives us more flexibility during the editing process and ensures your audience can watch it on any device.
Once we film your video, we’ll head to our editing suite to bring everything together. Those small touches, such as music and sound effects, are central to the result, and they can make or break the success of your video.
We invite all clients to join us in the editing suite so you can have a say over your video’s end result. However, we’re also happy to do all the heavy lifting and offer full support during the project.
Brand films shouldn’t cost the earth, and we make sure you get the best value for money with our production services. Yes, a brand video production company is an investment, but our in-house services help you save money without compromising on quality.
You want your video to appear on social media, but simply hitting the publish button isn’t enough. Each video requires a great deal of optimisation to ensure your audience can find it, a service many traditional production companies don’t offer.
Our team provides a full-service solution, and we can help you choose where your video will go and make sure people can discover your brand video.
So, this is where we put our money where our mouths are. In the past few years, we’ve produced videos for a range of clients from all sectors and invite you to take a look at our other work.
We don’t go in for the ‘old establishment’ mentality because today’s digital world means consumers are more informed than ever. As a digital-first production team, we know that every brand video must contribute to an overall goal and align with your marketing strategy.
Our team supports clients around the UK and guarantees a fantastic experience. With our creative and technical know-how, we’ll help you turn your brand around and look forward to a brighter future.
Not sure if we’re the right video pathway? Shoot us an email and we’ll discuss it together.
