Crowdfunding is one of the most popular ways for a business to raise capital and achieve its vision. You can avoid tense meetings with banks and appeal to people who might share your views and genuinely want to help you meet your goals.
Creating a dynamic video puts you in front of an active audience and lets people know what makes your brand special. However, there’s no guarantee that you’ll raise money through crowdfunding video production – because you’ll have to stand out against the competition.
A crowdfunding video will make an impression on your audience, but it should do much more. The content should evoke an emotional response and make people want to be a part of what you’re doing.
Perspective Pictures is a forward-thinking video production company with a proven track record in creating original, impactive videos that align with your marketing strategy.
If you want to catapult your brand to the forefront of your industry and build a movement that turns a target audience into willing investors, we’re ready to help you create something extraordinary.
Crowdfunding is a relatively new concept that businesses and non-profit organisations use to raise money. Instead of going to a bank or working with venture capitalists, companies can appeal to the general public, friends and family members.
Crowdfunding videos are also beneficial to raise money for charitable or individual causes, as appealing to people’s emotions will always work well.
Whether sharing content on social media or having a dedicated landing page, you can use crowdfunding videos to connect with potential partners and skyrocket your conversions.
When done right, these videos can have a huge impact – but with so many people competing on major crowdfunding platforms, your video can’t be ‘run of the mill’.
The most successful brands all have one thing in common; they know who they are and are not afraid to stick to their identity. It’s so easy to get caught up in raising money that you try to portray your brand as something it’s not – but this is where we can help you.
As one of the UK’s leading creative video production agencies, we specialise in delivering original content that showcases your brand and gives you a solid platform to build upon.
With so many video options available, we’ll work overtime to help you future-proof your brand and get that vital funding.
Kickstarter videos are about putting a face to your brand and letting people know what you’re all about. These videos can be really powerful – when done right. However, there’s a fine line between telling people what they need to know and adopting a ‘me, me, me’ attitude.
Our expert team knows how to develop a strong concept that engages an audience and moves them closer to offering you financial support.
It’s known that company culture and social responsibility are significant factors in a customer’s and investor’s decision to work with a brand. When you give people a behind-the-scenes look at your business, it helps to build a relationship with potential investors.
Some people will respond to a brand that aligns with their moral compass. For example, a vegan will more likely offer funds to a sustainable company that prioritises animal rights.
The key to creating effective video content is to be authentic. We can help you keep it real while still connecting with your audience.
Discovery videos refer to unboxing or meet-the-team videos, which can be highly effective. Unboxing content gives an audience a look at your products, including how they work and why they’re beneficial.
Meet the team content puts a face to your brand and allows people to see the team that makes everything possible. If your audience likes what they see, they might decide to offer financial support.
Don’t forget that you should always keep your audience updated on the progress of your campaign. Whether it’s letting them know how close to your goal you are or appealing for more donations or investors, campaign updates can keep your brand in people’s minds.
While some video production companies offer support through the filming process, we’re here with you every step of the way. Working with us gives you access to a team of talented creatives, technical specialists and marketing professionals.
We offer all prospective clients a free consultation, so you have no obligation to work with us unless you choose to. During the consultation, we’ll discover everything about your brand, including the story and products/services you offer.
You can also find out what makes Perspective Pictures unique and look at our work to get an idea of what we can do for you.
If you decide to work with us, our creative agency will get to work on coming up with a concept that suits your brand identity and appeals to your audience.
We’ve worked with hundreds of clients but never fail to develop an original pitch video that suits your needs.
Once you pinpoint a concept, we can proceed to the pre-production stage.
Many people believe the production process is integral to your video’s overall appeal, but the pre-production stage will make or break your video.
Our creatives will script and cast the story during this stage, while the technical specialists align the concept with music, sound and animation ideas (if you’re using it).
Once you give us the green light, the video production team will begin to film your content. You can be as involved as you like during the process, with some people choosing to be with us on set while others focus on their business and let us do all the heavy lifting.
We shoot all of our footage on RED cameras, which are top-grade cinematic equipment. They make it easy to edit everything after and ensure the visual content can adapt to all screen sizes.
We’re lucky to have an in-house editing suite, so you can keep your costs down while we make sure every single scene looks and sounds perfect. You’re welcome to join us in the suite, or we’re happy to finish the project alone.
Old-school video production companies will say goodbye after editing your footage, but we’re different. As a part of our services, we’ll also help you with video marketing, including optimising your content for social media and search engines.
The optimisation process ensures people can find your video; when done right, it can expose your brand to a broader audience.
A major part of a successful crowdfunding campaign is distributing the video and ensuring it reaches the right audience. Our specialists will help you define the right audience and pinpoint where to share your promotional video.
When you are crowdfunding a project, it is crucial to create a video to help promote your campaign.
A well-made video can effectively persuade potential donors to contribute to your campaign, among other things.
A video allows you to present a complete picture of your project. You can showcase the specific details and the overall mission and vision. People have short attention spans, and videos are the best way to capture and retain the interest of your audience.
While text-based copy will always have its place, videos can enhance understanding and offer clarity to all audience members.
A video allows potential donors to connect with you and your team more personally. It helps them get to know the people behind the project, allowing them to form a sentimental connection with your campaign.
When an audience member feels part of something much bigger, it can increase donations and support for your cause.
Videos have higher social media sharing and engagement rates than other forms of content.
By creating a compelling crowdfunding video, you increase the chances that it will be shared by viewers on their own social media pages, leading to greater exposure for your campaign.
You can build a stronger brand and skyrocket your investors/donators when you achieve more conversions.
Including a video in your crowdfunding campaign can show potential donors that you are committed to social responsibility and transparency. It demonstrates that you value communication and want to be open with those who support your cause.
Social responsibility builds trust with your audience and makes them more likely to donate to your campaign.
A video allows you to visually demonstrate donations or investors’ impact on your project or cause. It’s a powerful tool to persuade people to contribute, as it helps them see exactly where their money is going and the tangible results it will bring about.
If you want to drive more people to your crowdfunding page, a video is the best way to do it. Of course, you also need to know that any money you put into a video will provide a solid return, and we can help you with that.
Whether it’s concept creation, script writing, filming, post-production or all elements, we always deliver something special.
Here’s what makes us different to other Kickstarter video production companies.
Traditional video production companies have their place – but many fail to recognise the importance of aligning every video with a far-reaching marketing strategy. We live in a digital society where people have instant access to endless information.
There’s no point in denying the importance of a digital-first mentality. Our production company does everything possible to provide a full-service solution for your production and distribution needs.
Our team knows how to cut the fluff and focus on what really matters; achieving your goals.
We began our journey when we travelled worldwide, documenting our adventure and sharing it on YouTube. Social media helped us launch a successful production service, and our greatest passion is producing high-quality, engaging content that people love to share.
As a forward-thinking company, we specialise in identifying and maximising social media opportunities and go out of our way to produce something that enhances your investment.
Whether you want to get more people to share your content and follow your social media page or drive leads to your website, we’ll always deliver.
We’d love for you to choose our crowdfunding video production service, and we believe that Perspective Pictures can be the soundest investment you’ll ever make.
Whether it’s promotional videos, fundraising appeals or introducing your brand to the world, we’re always on board and ready to create something that cuts through the noise and demands interaction.
Please feel free to book a free consultation today, and let’s create videos that make a difference.
Not sure if we’re the right video pathway? Shoot us an email and we’ll discuss it together.
