How-To Video Production

Everybody loves a how-to video!

Let’s face it, we have all used a how-to video at some point or another. It’s just so easy and convenient to watch someone solve a problem step by step, rather than fumble around for hours and fail to get it right. It’s comforting to know that a specialist or at least someone more experienced than you knows how to do it.

How-to videos also known as explainer videos are a powerful form of content marketing that can help you nurture a loyal audience. It can be an effective marketing tool to attract new audiences and educate viewers on your brand, product, or service so that they can decide if they want to purchase or invest in it.


Why use how-to videos?

Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding yes. Videos are an especially compelling way to learn how to do something online because the video shows you exactly how to do it. Most customers would prefer to watch a marketing video rather than see an ad.

Creating an explainer video is a great way to share information and help your viewers understand how you can help them solve their problems. Maybe you’ve created something new or maybe you’ve solved a complicated problem. In any case, you have to explain it so that people will believe you.

As a visual medium, video lets you use more than words to explain whatever it is you need your audience to understand. Not only is this more effective, but it’s also more likely to be consumed.

Take it step-by-step

A compelling product how-to video can be a great sales and marketing tool. They can help to inform and educate your audience. And your content will be more memorable than a bunch of text or a static presentation. When people can see how your product works, they’re more likely to see the benefits.

A how-to video shows viewers the steps needed to complete a task in a logical order. It uses visuals and audio instructions to communicate the process clearly and concisely.

How-to video tutorials can illustrate simple actions like how to fold a sheet or fry an egg, or abstract processes like launching an online business.


Questions your how-to video should answer

  • Why does someone want to use your product?
  • What task are they trying to complete or what pain point are they trying to solve?
  • How does your product make your customer’s life easier?


Ways to use video for explanation


People don’t buy something they don’t understand—especially if they don’t understand its value. Video is great at helping people see your value.


How-to videos aren’t typically great for awareness. But they are great for further educating someone who’s considering your product or service.


They are great at increasing conversion when you’ve got someone in the consideration phase of the journey. Thus, how-to/explainer videos are often effective on product pages, landing pages, or email campaigns.

How-to strategy

  • Keep it short, usually under 90 seconds.
  • Build around increasing lead conversions.
  • Improve SEO search rankings with video content.
  • Increase time on a page using how-to videos and decrease bounce rate.


Uses for how-to videos

Valuable content

Explainer videos are great at supporting and providing customer information. They provide valuable and useful content that people love to watch and can get your core message across to viewers.

Social media

Creating a series of short explainer videos specifically designed for social media is a great way to reach your audience base where they are consuming content. Short videos can highlight a single feature or point of information in video or animation form.


Explainer videos can be used to great effect to explain the change in a system or process. This might be, for example, a job application form or process. A good video can aid the completion of an application process or even a sales query.


Benefits of how-to videos


An entertaining and informative explainer video will not only attract viewers attention it will maintain their interest and build confidence in your brand. How-to videos allow you to articulate key messages in a memorable style unique to your brand and engage each viewer.

Increase awareness

How-to videos are easy to share on social media platforms so the potential audience reach is huge. For viewers, all it takes is one click or tap to share a great explainer video with their network of family and friends.

Boost conversions

Did you know that video is a great sales tool? A well-executed explainer video placed on your website homepage or product page has the potential to drive more sales or leads, video on a landing page can increase conversions by 80%.  Explaining the benefits of your products and services in an easy-to-digest format helps consumers feel confident in their purchases.


How-to videos are highly accessible to people with a variety of disabilities. They allow people to start and stop the film and watch it at their own pace. This can be very useful for any explainer videos designed to explain the use of a system or process.

Great reach

As they are based in video or animated format, they have the ability to be viewed on a mobile device in any location or any social media platform. This significantly enhances your video reach.

Great return on investment

How-to videos can help increase sales, increase user engagement and, by their effect, drive brand awareness. They also last, so that return on investment can keep going for years, depending on the subject of the video.


With animation or video, you can be flexible with the media you choose, which means you can tailor an explainer film to look and sound as you need. This is great for emphasising your organisation’s brand identity and tone of voice.


Best practices when making a how-to video

Brand personality

Understanding your brand’s personality is crucial when it comes to the planning stage of your how-to video, so we can set the right tone. A more serious and corporate brand image will require a different approach to a company trying to project itself as approachable and fun-loving.


Understanding the nature and demographic makeup of your user base is key. Will you be targeting a captive audience who already own your product, or subscribe to your YouTube channel, or are you trying to target people using search engines to find a solution to a problem?


Ascertaining the level of detail or complexity to go into comes down to understanding your audience. Too much or too little complexity may mean you end up missing the mark. One solution could be to rank each of your how-to videos with a difficulty rating.


Will you be using a member of your own staff or hiring a professional presenter? Deciding who to put in front of the camera can ultimately mean the difference between success and failure.

Keep it simple

It’s very easy to fall into the trap of going into too much detail when making how-to films. Depending on the format, platform and distribution channels, you should always aim to keep it as short as necessary. If it is a complex or protracted task, then try breaking it up into separate videos.

Avoid a sales pitch

However tempting it may be you must keep in mind that you’re not advertising or promoting your product in a how-to video, so avoid the sales pitch at all costs. YouTube users in particular are very savvy and will quickly be put off if they think they are being sold something.

Why choose Perspective?

Perspective Pictures is a video production company with headquarters in London. We work with a range of clients across sectors and industries, producing great how-to videos to meet their briefs and engage their audiences.

We are a full-service explainer video production company, which means that we provide all of the video production services needed to produce great explainer videos that drive real results.

 Whether it’s a charity animation, an educational film, a company promotional film or any form of video marketing or branded content, our in-house team of video producers and filmmakers will produce video content that drives your brand and answers your business needs.

Whatever your product and whoever your target audience, our experienced team will produce your explainer or training video with creativity, skill and a distinctive fresh cut. We can shoot on location or in our studio, film live-action or create bespoke animation just for you.

We offer an end-to-end service and will expertly guide you from concept and strategy, through production and into successful video distribution.

This is how we do it! Join us

We bring our collective creative experience to every project big or small.  Our focused highly responsive video production process ensures your content is made to the highest quality.  We are super fast and will turn around projects with surprisingly short schedules.

Our unique combination of creative experience, focused video production and speed will ensure your content is engaging your audience while the conversation is still happening. We got you covered: pre-production phase, post-production, video strategy, video team, the final video editing process, and production phase.

We get social

It’s crazy how much the world has changed in the space of 20 years. The internet opened up a world of opportunities, and social media means people are more connected than ever. 

We’re a digital-first agency and know first hand how important it is to break through the red tape of old establishments and put your brand where it belongs, in front of the people that will define its future. 

Our ethos is simple – digital-first, social always, human-centric.

Were a digital-first agency

Professionally animated videos are basically the air we breathe. 

As a digital-first agency, we create videos for all online platforms, from Instagram Ads to TikTok feeds, we help you build your audience and generate positive ROI.

Our in-house team can help you deliver your message through a range of immersive digital content solutions, including branded content, promotional videos, and 3D animation. From branded content such as documentaries and E-learning classes to promotional and crowdfunding videos, using a mix of animation and live-action.

Yes, using videos on your social feeds spark more engagement and awareness on online platforms, but utilising our creative department and in-house, cinema-grade equipment, we make your content cut through the noise, reach your goals and put your brand centre stage.

Our Culture

We started our video production business in a garden shed. Our main driving factor was simple; we wanted to create video content that ignites and informs an audience. Since those early days, our team of two has become 20 talented people from all walks of life. 

Our success is driven by our people. Each individual is driven by the same desire to find and tell great stories for our clients. We believe in the power of diversity to inspire creativity and have created an atmosphere of creative freedom and a pursuit of excellence in everything we do.

Book in a call with our friendly creatives

Are you ready to create a digital video project that fuels your audience and increases brand visibility? Book in a call with us today, and speak to our friendly video production team. 

In today’s competitive, consumer-driven market, digital-first is the only way to secure the future of your company. We go further by creating unique, visually stimulating videos that just make sense. 

Get in touch today, we can’t wait to hear about your brand and future goals.

Not sure if we’re the right video pathway? Shoot us an email and we’ll discuss it together. 

Videography Services

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