We all know that a homepage is a website’s base camp – but landing pages are powerful conversion tools that can help you generate more leads and build a successful business.
Companies’ most significant problem is getting their landing pages in front of an active audience.
With so much competition, breaking through the noise is challenging – let alone grab an audience member’s attention and retain their interest.
Generic landing pages just don’t cut it anymore because today’s consumers are more concerned with videos.
These interactive communication tools allow you to show who you are and what you’re about and put a face to your name.
But don’t go into landing page video production blind; instead, let Perspective Pictures help you create something truly epic that exceeds your expectations.
Your homepage has numerous purposes, and many people would agree that it’s fast replacing the physical store. It’s meant to be a multi-purpose page, which acts as a conversion tool but also incorporates a blog, payment pages and anything else.
Landing pages are different because they’re built with one goal in mind. The goal could be signing up for a mailing list, buying a product, or getting a prospective client to book a free consultation.
However, these pages usually don’t navigate to the main website, so they must immediately stand out.
There are many forms of landing pages, including:
A hero landing page is a website page designed to capture visitors’ attention and persuade them to take a specific action.
The page typically features a large, engaging image or video (the “hero”) and a clear and concise call to action. Hero landing pages are often used by businesses to promote a particular product or service or to drive leads for sales and marketing campaigns.
Hero landing pages can be highly effective in achieving conversion goals when designed and executed well.
However, it’s important to remember that not all hero landing pages are alike – each one should be tailored to the specific needs of the business and the target audience.
A supporting landing page is a crucial tool in any online marketing campaign. Its purpose is to provide additional information about a product or service and to persuade potential customers to take action.
An excellent supporting landing page will include compelling copy, strong visuals, and a clear call to action.
It should also be designed to work below the fold, hence its name.
A lightbox is a type of lead capture form that appears as a pop-up on a web page. Light boxes are typically used to offer visitors a discount or freebie in exchange for their email address.
However, they can also display important information or prompt visitors to take action. For example, you might use a lightbox to encourage visitors to sign up for your newsletter or download a white paper.
When used effectively, lightboxes can be an effective way to increase leads and conversions on your website. Videos can also open in lightbox pop-ups for viewers to watch.
A compelling landing page video is like a weapon – especially in today’s digital world. People are more likely to watch video content than read it because it’s easier to digest and doesn’t require too much attention.
Also, you can fit a lot of information into these videos and increase conversions. They’re also ideal for displaying value propositions; audiences expect videos now.
If you want to position yourself as a forward-thinking brand, videos are one of the best ways to do this.
The best thing about these videos is their versatility because they can take numerous formats and fit in with your entire website design.
There are many ways to place the video on your landing page. Here are just some of them.
If you’re adding video content to your landing page and want it to take pride in place, then this method is best for your needs.
However, you also need to ensure it’s an effective video, as you rely on visual content over text.
This method could suit you if you want your video to play automatically in the background. It adds personality to your landing pace and serves as a conversion rate booster, as people won’t be able to ignore the content.
In-line content is one of the most popular landing page formats because it becomes part of the narrative, with text and other details accompanying the video.
Many brands use pop-up content because it drives viewers into the sales funnel and can help them make a decision faster.
Most landing page videos fail to significantly impact because they’re often rushed and need more originality. However, when you work with Perspective Pictures, you take advantage of our creativity and expertise.
So, you can finally create something that makes a lasting impact. Here’s how we can help you.
Defining the purpose of your page is everything because it will ensure the design, copy, video content and call to action are on point.
So, the first thing we’ll do is ask what your goals are. Do you want more social media followers? Is it essential for you to get mailing list subscribers? Or maybe you have a product you’d like to sell.
There should be one video for each goal, so if we need to create multiple videos, we’ll consult you first.
There are many formats for your marketing video, but the right one should align with your goals and fit with the landing page design. Here are just some of the formats we work with:
An explainer video is ideal if you want to showcase a product or describe a service-based product such as software. People love these videos because they give them an in-depth look at how a product can solve their problems.
Promo videos are a great way to capture prospective leads, especially when offering a discount or early access to a book. They’re similar to movie trailers in many ways; as you’re saying, this is what you could get and will always serve a purpose.
Demo videos are slightly different to explainer videos because they give viewers a more in-depth look at how a product works by showing people. These videos are powerful and work well in retaining each viewer’s attention.
It’s no secret that businesses face a lot of competition, and testimonials are a significant element of the conversion process. However, testimonials must be authentic, and videos are a great way to portray reputability.
While text-based testimonials will always be beneficial, we can’t ignore the impact of a live-action video, where people can see a satisfied customer.
Social proof is central to showing an audience you can solve their pain points, and our landing page video production team know how to create impressive testimonial content.
Whether you have a DIY website or a custom online platform, we can work with you to create an epic testimonial video. Our team of specialists work on all platforms, including WordPress and Instagram
Whatever you choose, our team of professionals can also help you with all elements of the video placement.
As mentioned before, so many placement options are available, but the one that’s right for you depends on the type of landing page you create and what you want to achieve with your website.
When creating video landing pages, we always go the extra mile to deliver something special. All videos should offer value to your target audience and align with the landing page.
Our team of experts know how to capture everything that makes your brand unique and portray it with a simple message that cuts through the noise and places your video in front of the right people.
The CTA button is simple in premise but complex when we start thinking about utilising its full potential. Good landing pages will include a solid call to action, but great landing pages will make their CTA irresistible to viewers.
These buttons tell people what to do next and serve as part of a bigger picture that explains the benefits of a particular action.
We specialise in creating dynamic landing page videos with CTA’s that nobody can ignore.
The integral part of your video landing page is ensuring people can find it. An embedded video is one thing, but the optimisation process requires a lot of technical knowledge and a digital-first mindset.
We’re a team that understands the importance of optimisation with any content we produce. After all, how can you expect people to find the content if it’s not optimised?
Our services include SEO, so you can rest assured that working with us gives you everything you need for a strong foundation.
As a video production company, everything we do should align with your far-reaching digital marketing strategy. The old production companies focus on creating some ‘magic’ and making pretty videos – but we’re here to work for your business.
Consumers are so different today than 30 years ago – we have our hands on the present but eyes on the future—the one thing we don’t do in the past.
Here’s what you get when you choose to work with us.
We don’t do dull, and you’ll notice that with our many video examples. Everything about your content should be unique, as boring, plain and duplicated content doesn’t work in any setting.
An engaging video will boost your conversion rates and find its place on the Google search results page. After all, search engines reward unique and helpful content you get when you work with us.
There are plenty of choices when creating a landing page video, and we work with numerous formats. Live-action videos are a great starting point to connect with your audience and can be powerful relationship-building and conversion tools.
However, an animated video makes for an excellent explainer video as it helps your audience understand various concepts and is perfect for people with low attention spans.
Whether it’s customer testimonials, dynamic visual content that gets your brand messaging over, or unique animations, we’ll help you create a video that will boost conversions and build long-term relationships with an audience.
Our team of specialists include creatives, video producers, directors and editors – so you can rest assured that our team will always offer genuine value for money. With us on your side, you can draw attention to your brand and welcome new customers in a short time.
What’s more, we also specialise in digital marketing, so you get a full-service solution with Perspective Pictures.
A compelling video is great, but to reach your goals, you need to also think about how to get your content out there.
As a team who’s more than comfortable with digital marketing, we handle all elements of the process for you.
From starting as a team of two people, we knew that equipment makes a difference. From cameras to editing software, the right equipment can turn a standard video into a masterpiece.
We use RED cameras, which makes it easier to edit your content and create a polished look. You’re also welcome to join us on set and in the in-house editing suite, where we do a great job of bringing everything together and putting the finishing touches on your content.
Landing page videos are absolutely crucial for your brand’s growth because they can improve your website’s bounce rates and expose your brand to a broader audience.
There are many things to consider with landing pages, such as making sure other elements don’t take over the video and getting your pain points across quickly.
Our team will support you with the process, regardless of the theme or video length.
Whether it’s a simple testimonial video or animated explanation content, we’ll consistently deliver. If you’d like a free consultation, don’t hesitate to get in touch with us today.
A better future for your business is just a click away.
Not sure if animation is the right video pathway? Shoot us an email and we’ll discuss it together.
