With our experienced and creative in-house team we can provide you with engaging motion graphics videos that will get you noticed and closer to your business goals.
As a digital-first agency, we understand that your brand needs to stand out from the sea of sameness and break through the noise on social media platforms. From Instagram Ads to TikTok feeds, we can help you build your audience and generate a positive ROI.
It is proven that using videos on your social feed can spark more engagement and awareness on online platforms. Utilising our creative department and in-house equipment, will make your content cut through the noise and put your brand in front of your right audience.
At Perspective Pictures, our motion graphics videos will get heads turning, and turn curious eyes into buys!
A motion graphics studio that drives business forward
Our motion graphics services help your business communicate with customers by speaking directly to their hearts. Whether the goal is to introduce the company to a new audience or show a visual product identity, business motion graphics do the job. As an established motion graphic design company we know how to tell a product’s story in a fancy, interactive way opening it up to a broader audience. Turn viewers into customers and create more personal connections.
We use motion design production to help customers discover what stands behind your brand, products, or services and make them fall in love with what you do through appealing and captivating animated visuals.
Our motion graphics video process
The goal of our video production process is always aligned with your business target—this is what makes us stand out among other motion design studios. That’s why our project for your product starts with identifying the business goal you strive to achieve with the motion design our company delivers. Along with this, we work together to come up with a creative concept.
Having agreed on the creative idea and direction for the project, our motion design studio team proceeds to actually create the content, which starts with a mood board and style frames to decide on the look and feel of the resulting video. When you’re good with these, we start working on the animation, editing, and motion graphics to build visual communication through shapes, colours, and typography. To finish storytelling, we add sound that gives your video that extra wow factor.
As we progress through the process, we keep in touch with you to ensure that we’re on the same page with our target content. With strong motion graphics production, you’ll manage to introduce your product’s features and benefits to your audience and win their hearts.
We bring creativity and communication to the table
At the heart of every production is the creative concept. It’s what will help ‘sell’ your story, entice your audience and ensure your video or animation is memorable. We are ideas people. Our talented creative directors take the time to understand your brief and find the most effective way to communicate your story from start to finish.
Some motion graphics ideas that will bring your brand to life
Animated maps
Useful animated maps and geolocators can guide viewers anywhere around the world.
Explanatory graphics
Take a deep dive into complex topics. We help your audience visualise the stuff you can’t capture on camera.
Competition graphics
Animated illustrations to showcase product competitions and prizes.
Visual effects
When animation and live-action collide. Bend reality or use VFX to explain something complex.
Branding
We’ll bring your brand to life, crafting a visual brand identity your viewers will love.
What exactly is motion graphics?
Motion graphics is an offshoot of motion animation. Specifically, it is graphic design when design elements, objects, shapes, images, and text are animated or put into motion.
While motion graphics is a form of animation, there is more to it. It is an amalgamation of animation services, graphics, and text with the purposeful intention of presenting information to the viewer.
It can be effectively used with clever copy, live footage, voice-over, and sound to create eye-catching explainer videos, presentations, and even social media posts and ads.
Motion graphics take graphic design to another level. You don’t have to have a story or narrative to create a piece of content with motion graphics. In fact, you can use motion graphics to create an interesting variation of your logo or add some excitement into a boring old graph in a video presentation or even present information interestingly in a social media ad.
Why use motion graphics?
Grab viewer attention
A study by Microsoft revealed that humans have an attention span of eight seconds, which is shorter than that of a goldfish at nine seconds. More importantly, human attention decreases by 88 per cent every year.
This means that when your audience is online, they are not looking at the content but scanning it quickly. If it is not interesting, they are more likely to move on to the next thing.
Graphics and interesting visuals have the power to grab attention in a fast-evolving online media space. But motion graphics goes one step further combining audio, visuals, animation, and sound to attract the attention of your viewers in a short space of time.
Creates a visual impact
Humans are visual learners and are more likely to remember concepts and ideas through charts, diagrams, illustrations, graphics, and more.
The power of motion graphics lies in visual presentation. Using graphic elements and animation techniques make it a popular medium to deliver your message in a few seconds and create the impact you need.
The benefit of this type of video is that it brings life to static graphic designs and easily conveys information about your brand.
The latest statistics show that people retain
95% of a message when they watch a video compared to 10% when they read it in text. This means that people are more likely to enjoy, engage, and keep any information when motion graphics are used in your social media posts and ads.
Convey complex ideas
Simple static graphics or infographics cannot explain some ideas and concepts and often need to be simplified.
With motion graphics, you can easily add excitement to static graphic elements with the help of an animation,
live video footage and audio to present complex ideas that appeal to your sense of sight and sound.
Humans can process visual information in just 13 milliseconds according to an
MIT study. This rapid-fire processing in the brain is a continuous process as your eyes move from point to point about three times per second sending information to the brain.
This incredible biological reaction is the reason visual communication is so effective. The graphical representation of ideas and information with the help of motion graphics work with the way your brain processes visual information, making it useful to convey complex information.
Increases engagement
When motion graphics are used in social media posts and ads, they not only attract attention but also entertain your audience. This leads to better engagement and brand awareness.
The latest research supports this too and, according to Twitter, tweets with GIFs see 55% more engagement than those without.
Motion graphics are more engaging because they captivate your emotions. Imagine watching a short clip where the mood is set with moving graphics, strong visuals, great copy, voiceover, and sound. If you like it, you are more likely to comment on it and even share it with others.
In fact, social video generates 12 times more shares than text and images combined, making it an ideal choice for social media posts, ads, presentations, promos and more.
Motion graphics videos for social media marketing
Motion Graphics Videos are a suitable option that helps boost brand awareness. It is perfectly termed as the blend of objects, texts, shapes, animation which is put into motion.
Motion graphics or animated visuals help bring life to images and it helps capture attention on social media.
How to use motion graphics video for social media marketing?
Motion graphics videos are an excellent marketing medium in which there is the benefit of using audio, video, text content, infographics and graphic design packed into an impressive piece of content together for outstanding results.
For marketing campaigns, motion graphics can be used in different ways:
- It can be used in social media advertisements
- It can be used as traditional television ads or an online advertisement
- The explainer videos can help in a better understanding of the ideas and concepts of tutorial videos.
- The videos help in better marketing of the brand and boost brand awareness and brand value.
- The motion graphics videos help in better engagement of the audience and retain the attention of customers for longer.
Ready for motion graphics? Let’s do it!
As you can see
motion graphic video production can be used to enhance your marketing strategy. It is one of the most popular styles of videos used today by marketers due to its high engagement value.
Motion graphics are easy to produce and this means fewer production costs for businesses and less time taken to create stunning content.
With so many benefits, it’s no wonder that motion graphics is becoming a dominant form of marketing content for most brands and businesses globally.
We get social
It’s crazy how much the world has changed in the space of 20 years. The internet opened up a world of opportunities, and social media means people are more connected than ever.
We’re a digital-first agency and know first hand how important it is to break through the red tape of old establishments and put your brand where it belongs, in front of the people that will define its future.
Our ethos is simple – digital-first, social always, human-centric.
Book in a call with our friendly creatives
Are you ready to create a digital experience that fuels your audience and increases brand visibility? Book in a call with us today, and speak to our friendly team.
In today’s competitive, consumer-driven market, digital-first is the only way to secure the future of your company. We go further by creating unique, visually stimulating videos that just make sense.
Get in touch today; we can’t wait to hear about your brand and future goals.
