That’s why the best way to connect with your audience is through effective storytelling and what better to do that than with Motion Graphics.
Motion graphics can get your point across quickly and creatively, which means your audience will not only engage with the content but remember it for months to come, making sure your brand is top of mind every time and stands out from your competitors.
Let’s face it in the digital age people’s attention spans are shorter, audiences want to see good content, fast! You also need to engage and entertain, to convert them. Slideshows, images, and texts fail to accomplish this.
However, Motion graphics videos tick all the boxes!
This type of animation is like graphic design in motion. This might sound like a small variation, but it makes all the difference.
The movement and sound that comes with the audiovisual format can make any complex, or boring topic becomes dynamic and simple. Making motion graphics videos is an excellent resource for getting your message across.
So, if you really want your customers to stop and pay attention then make something great with motion graphics!
Motion Graphics video production is essentially graphic design made video. This style combines sound, text, charts, symbols, and animation, to convey hard data and written information in a compelling and clear way.
It’s a way to communicate with a viewer and add depth to a story. Together with music and effective copy, they can give us a message. We use them to create ads, title sequences for movies, videos, and to educate and share information.
There are many other features that make motion graphics animation highly effective. Let’s take a look:
A 90-second motion graphics video can convey as much or more information as a long boring text.
This animation style can break down any concept, however abstract or technical, into an explanation that everyone could understand.
A well-crafted motion design video is a fun piece that your audience is likely to watch entirely.
Since people learn far more when they are enjoying a story. They are also more likely to digest and remember your video’s message.
The different types of business marketing purposes:
At Perspective Pictures, we are specialists in video production services. We can create videos from scratch. For some agencies, we are able to take on projects that are at a later stage as well. We cover style creation, storyboard, visuals, animation, sound design, and final delivery. Our video production process is as follows:
The combination of moving text onscreen and a voiceover to pad out explanation. This works well for data-focused motion graphics videos.
The voiceover does all the worded explanation work. However, the video’s graphics can explain in their own ways too. Make sure you think about what is best explained in graphic form and vice versa. This can make or break your video’s effect!
This is best for situations where sound isn’t an option, such as big trade shows. Despite the absence of sound, this can actually be effective in forcing viewers to pay more attention. As a result, they may take more information in.
While this subtle type of motion graphics video isn’t as common, it could work well for your brand.
The key to a successful motion graphics video is Creative collaboration, at every stage. Motion graphics requires artistic talent and creative minds to come together with a shared goal.
Before you even pick up your pen, you need to think about a few key points. These questions will inform what your motion graphics video will look and sound like.
Once you’ve got concrete answers to these, you can start writing.
However, there are still things to be aware of. Motion graphics videos are short by design because this brings the most engagement. As a result, you need to keep your script short and sweet.
Make sure you get continuous feedback from your colleagues or client before moving into design. This is our most important tip for the scriptwriting stage, as it wastes a lot of time if you have to backtrack!
At this stage, you must brainstorm with your design and production teams. We recommend drawing a sketch of your storyboard on a whiteboard so it can be edited with new ideas.
Each frame of your storyboard should represent each scene or shot.
A good storyboard demands artistic skill and the ability to properly envision the finished product.
Once your storyboard is moved from whiteboard to paper and is complete, it’s time to design.
The design stage is where the graphics that will make up your video are created. What’s important here is nailing style and colour. Everything needs to lead back to the brand and goal.
Even more importantly, everything you will design here will be used in the final animation. No pressure! So, take extra care to get it just right so as to not waste any time.
Is your storyboarder also your designer? If not, you might want to think about reviewing this. Having the same person storyboard then move to design ensures consistency and avoids confusion.
As well as the storyboard, your production team will also need visual notes to work on the animation. Provide these with the designs, and you’re good to go.
You’re nearly there – this is where your motion graphics video comes to fruition.
To clear this final hurdle, you need to keep these things in mind:
Is your animation style in keeping with the brand? Do your transitions make sense?
In order to maintain engagement, you need to make sure your timing
is spot on. Don’t make it too fast, or your audience will miss the message. Alternatively, drag it on too long and they’ll lose interest. Find the right
balance and switch the pace up throughout to create excitement.
We all know music’s power in setting the mood. Although your motion graphics video might not need music, strongly consider using it. Music is also useful for filling gaps in voiceover that may otherwise be silent. If you do use it, think about how your graphics will move to your chosen track.
Sound effects aren’t as necessary as music for a motion graphics video. However, they might work for your video if you have a good reason. Like everything else in this list, only implement it if it adds true value and is not a distraction.
Here are our top pieces of wisdom to take away with you when making your first motion graphics video.
You just need to know how to manipulate it. As they say, it’s easy when you have the know-how.
If you’re mixing live-action footage with motion graphics, you can use motion tracking. This is where a graphic follows the path of something in the frame, such as a person.
This helps everyone, from your designers to your animators.
Trust us – this saves so much time. Plus, working at a consistent pace keeps up enthusiasm.
It’s easy to get caught up in the creation and forget what you’ll be doing with the video afterwards.
However, distribution is just as important because it’s how, when and where your audience will SEE the finished video. For example, you should know which platforms your audience is most present on.
Don’t let your personal preferences cloud your decisions. Remember who you’re making the motion graphics video for.
There are many motion graphics software programmes out there, but we want your video to be Awesome with a capital A! That’s why we use the best of the best software for our video production services.
So now that we’ve outlined why Motion Graphics videos are so awesome and an effective way to do marketing, why not join forces with us and start creating inspiring videos that will engage your audience!
At Perspective Pictures, we’re always looking to create the best content with exciting brands – interested in working with us too? Drop a line to hello@perspectivepictures.com and we will be in contact soon.
Find out more about who we are and what we do by visiting the rest of our website!
You can also see our faces more often by following us on Instagram.
Not sure if animation is the right video pathway? Shoot us an email and we’ll discuss it together.
