Promotional Video Production

Put on a fresh face

Today, it’s no longer enough for businesses to simply offer quality products and great customer service. Consumers expect the companies they buy from to have a human face, too. 

 A promotional video is a great way to give your company a human side and make sure it stands out in the sea of corporates. Customers choose to buy from a business because they share the same values and personality traits. Video production is one of the best ways for companies to get their human side across. 

At Perspective Pictures we’ll take your viewers behind the scenes of your company, spilling the beans on its culture, offering an insight into the people that work there, and showing off what makes the organisation human and relatable.

Get your message across

Whatever the message you want to get across, we will work with you to create the most effective video possible. Our promotional videos will allow you to engage, inform, and connect with your audiences.

Having worked with many global brands, Perspective Pictures have the knowledge and skills to produce an effective promotional video with a great return on your investment.

Video production that drives results

We have built a reputation as an industry-leading video production company in the UK. We have filmed over 3,000 videos, in over 28 countries, with everyone from start-ups to globally recognised retailers and icons such as Buzzfeed, Huel, Timeout, Natwest and Adobe. 

We specialise in creating digital-first, social-first video content. To add to that we produce impactful promotional videos for every type and size of client, business and industry from training videos to explainer animations. 

Every promotional video we create is targeted towards getting the best marketing results. We focus on generating the right traffic and obtaining the best returns. We produce media content that showcases your business and informs customers about you. 

We’ll begin by asking what message you want to tell and what you want to show. We’ll incorporate your own ideas and make suggestions to enhance your ideas. We’ll develop those ideas into a complete concept and produce the video that you want clients to view. We’ll ensure the message is precisely what you want. 

And we will communicate with you at every stage to make sure that your promotional video is right on track. 

How a promotional video can help your business

 In the digital age, engaging video content isn’t just a luxury; it’s a necessity. Everything is online today and businesses must adapt in order to remain relevant. Promotional video production will ensure you make a positive impact on your potential clients.

Brand awareness

What is unique about media production? It produces strong brand awareness by forcing the viewer to become invested in your story and driving them to your product or service, ensuring you reach your business objectives.

Increased SEO rankings

Google and other search engines love videos. Companies that produce digital media show up more frequently on searches. You’ll get more impressions and more click-throughs.

More shares

People love sharing things, and among the most shared items are corporate videos. A video is 7 times more likely to get shared than a simple post and up to 75% more traffic to your site.

Convert clients

Certain customers can remain on the fence and hesitant about using your company, but when presented with a corporate video to view, they tend to jump to your side of the fence.

High ROI

It takes money to make money and nowhere is that more true than with promotional content. However, investing in online video produces an almost guaranteed return on investment.

Our video strategy delivers

Objectives

We work with you to define the key objectives you want to achieve from your project and our dedicated account management team can assist you in the creative direction needed. We will run you through portfolio examples and establish the best objectives for your company and budget.

Audience

Who is your current audience? Are they the target for your new project? We will run through who you want to reach and how we can tailor your content to reach this audience. Different audiences require different formats of video and we will work with you to define this.

 Core messaging

Every successful video is built around key messaging. Your dedicated point of contact will work with you to define the core messaging and build a storyboard to creatively outline your project, making sure the ‘must-have’ elements are always included.

 Social

Where will your video project be shown? From social media to your website, we will work with you to define the end placement for your project. We are a digital-first agency so we will make sure your video is distributed and seen on the right channels.

How does the video production process work?

 There are three key stages to the promotional video production process.  As a part of working with us, you will be assigned a video producer to act as a project lead, ensuring continuous communication and project management.

Pre-production

This is the initial part of a project where we will set the style, the creative, and the overarching video approach. We will also plan the logistics for the shoot. We have a studio and we have shot up and down the UK and are fully flexible with locations and crew provisions.

Video production

The video production stage is essentially the shoot. Our crew will be on set to ensure that every aspect of the brief and its creative design are produced to the highest video production standards. We will liaise with you throughout the process, ensuring that you are an integral part of the outcome.

Video post-production

The post-production process is essentially the edit where the creative and the shoot come together to be edited into a seamless film.  In post-production your content can then go through up to 12 specialists, from sound engineering to animation and colour correction, your content will stand strong alongside the world’s largest brands.

Why is video such an effective marketing tool?

It’s easy to consume

80% of people will consume all the content on a webpage when it is shared as video vs. only 20% if it is text only. This means that if you have the information you need to share, a promotional video is the best way to do it.

It’s eye-catching

Dynamic and colourful, the video makes almost any webpage or conference booth more compelling. A professional video increases dwell times on and offline, giving you and your team more opportunities to build a relationship with your audience.

Share ideas concepts simply and effectively

An expertly crafted promotional video has the effect of compressing time, allowing you to hone the exact message you are sharing. The added benefit of being able to demonstrate the message either literally or metaphorically helps to make your points clear and accessible.

Demonstrate your product

You can’t get your product into the hands of everyone who might purchase it, but you can show them how it works, what it does and why they might want it. User interviews or testimonials allow you to build trust and further your audience’s understanding of your products or services.

It’s sharable

The most powerful brands in the world have made our attention the most valuable asset on the planet. They do that by making it really easy to share the content that you love. You’re doing it and so is your audience. Quality video productions are super sharable, helping your message to get the attention you deserve.

Footage can be repurposed

Your audience’s need for quality content isn’t going anywhere. If you make an investment in a team to film in your offices, or an animator to design some assets for your business, they can be cheaply and easily repurposed again and again. All the material becomes part of your company’s library which you can use whenever you need it in the future.

It harnesses our hardwired need to empathise

The reason video works so well is that our brains are hardwired to feel the emotional impact of the events we witness in the world around us. Our stone-age brains don’t see the difference between events in ‘real-life’ in front of us, and on the screen. If you understand this, you can use it to make your communications even more memorable and impactful.

Effective promo videos tend to have common characteristics

  • Aim to create an emotional connection with your audience
  • Messaging is not overly detailed and is simple to understand
  • Content is engaging and durations are relatively short
  • Convey a clear call to action

Today, we live in a world that is saturated with information — all competing for the attention of your target audience.  So your brand has to cut through the noise and get your message across.

How does a promotional video drive sales?

Whether it’s your YouTube channel, Instagram, or even your website; a promo video is an ideal introduction to your business and thus at the forefront of all your digital marketing. The fact is, videos can increase conversion rates by 80% simply by putting them on a landing page.

Some tips for promotional video production:

  • Featuring yourself and employees can encourage brand trust, especially when shared on social media
  • A continuous video series can increase brand loyalty
  • Video significantly increases the number of times visitors stay on your page
  • Search engines will always prefer companies that use video

How to differentiate your promotional video production?

When creating promotional videos – a great place to start is by being authentic and true to your brand’s core message. That alone will create differentiation. To further make your promotional videos stand out, consider the following:

  • Focus on what makes your story unique and keep the message simple
  • Cast professional talent and find the right filming locations
  • Carefully consider lighting to achieve a more cinematic look
  • Add animation and stylistic graphics where appropriate
  • For added polish, invest in Color Grading and Sound Design

The final word on promotional videos

Think of your promotional videos as the content which shows the world what your business is all about. Make it engaging and interesting, and people will remember you. The ultimate promotional video truly conveys your values to your audience and lets your brand’s voice and unique style shine through. If you want to create a kick-ass promotional video for your brand then contact Perspective Pictures today.

Were a digital-first agency

As a digital-first agency, we create videos for all online platforms, from Instagram Ads to TikTok feeds, we help you build your audience and generate positive ROI.

Our in-house team can help you deliver your message through a range of immersive digital content solutions, including branded content, promotional videos, and 3D animation. From branded content such as documentaries and E-learning classes to promotional and crowdfunding videos, using a mix of animation and live-action.

Yes, using videos on your social feeds spark more engagement and awareness on online platforms, but utilising our creative department and in-house, cinema-grade equipment, we make your content cut through the noise, reach your goals and put your brand centre stage.

Our Culture

We started this business in a garden shed. Our main driving factor was simple; we wanted to create video content that ignites and informs an audience. Since those early days, our team of two has become 20 talented people from all walks of life. 

Our success is driven by our people. Each individual is driven by the same desire to find and tell great stories for our clients. We believe in the power of diversity to inspire creativity and have created an atmosphere of creative freedom and a pursuit of excellence in everything we do.

Book in a call with our friendly creatives

Are you ready to create a digital experience that fuels your audience and increases brand visibility? Book in a call with us today, and speak to our friendly team. 

In today’s competitive, consumer-driven market, digital-first is the only way to secure the future of your company. We go further by creating unique, visually stimulating videos that just make sense. 

Get in touch today!  We can’t wait to hear about your brand and future goals.

Not sure if we’re the right video pathway? Shoot us an email and we’ll discuss it together. 

Videography Services

CROWDFUNDING FILMS
MARKET YOUR BUSINESS TO THE INVESTOR COMMUNITY.
CASE STUDIES
BRANDED CONTENT
LIKE AN AD, BUT DIFFERENT.
CASE STUDIES
SOCIAL ADS
THE NEW OLD SCHOOL METHOD OF EFFECTIVE MARKETING.
CASE STUDIES
EXPLAINER VIDEOS
LIKE SCHOOL BUT BETTER IN EVERY WAY.
CASE STUDIES
VLOGS & UGC
LOOKING FOR ATTENTION? WE'VE GOT JUST THE THING.
CASE STUDIES
ANIMATION
BRING YOUR PRODUCTS AND SERVICES TO LIFE.
CASE STUDIES
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