Promotional Video Production

YOUR BRAND, AMPLIFIED

So you’ve created the best product possible, and you’ve laid out your business objectives, what’s next? In an increasingly competitive market, it’s more important now than ever for companies to focus on ways to increase brand awareness. After all, what’s the point in spending years working on your masterpiece if customers won’t even know how to find it?

This is where our team of video production experts come in. Promotional videos have become an essential, and highly effective, way of capturing your target audience’s attention. Forget about those traditional commercials we used to see on TV, promo videos are all about capturing your brand’s unique, personal touch and conveying it through a showstopping promotional video.

The best promotional videos won’t just put your product under a shiny spotlight. Instead, it’s all about showcasing your business culture, promoting social awareness, or even just telling the story about how your brand came to be. But at the heart of it all, a promotional video gets to the heart of what makes your brand unique and true to you.

WHAT WE OFFER

Objective and target setting

We’re not just a straightforward video production company, we’re here to help you develop the strongest content and video strategy for your brand to help create the most lasting impact on your customers.

This is why, alongside video production, we also take the time to look at your brand’s unique goals to make sure that we produce videos that take you closer and closer to meeting your business objectives. This process is all about collaboration – we’ll look into what we think makes your brand stand out amongst the crowd while also sticking to what you want the final video to convey.

After this initial conversation, we’ll start to develop a concept that showcases your brand in the best possible way while spreading your message to all of your loyal and potential consumers.

Audience identification

Before you even start producing the promotional video, you need to figure out who you’re making the video for. Spending all this time and money on high quality video production is useless if you don’t first figure out your target audience.

While you might have a rough idea of who your target audience is, we’re here to help you refine it so that it’s geared towards a visual and social-first audience.

Core messaging

The message your video sends out will make a massive difference in determining the success of the promotional video.

Our expertise lies in crafting clear and impactful narratives. Through detailed storyboarding, we bring your vision to life, whether through animation or live-action. We focus on understanding your objectives and target audience to create a video that resonates and delivers results.

Social integration

We create promotional videos that will integrate seamlessly into whatever social media platforms your brand uses. Whether you need a snappy vertical video for TikTok or a more story-focused promo video for Youtube ads, we’re all about producing creative content that’s consistent yet never boring.

We’ll also make sure you’re not wasting your time on any unnecessary social media platforms to make sure the right viewers will find and enjoy your masterpiece.

SIT BACK, RELAX, AND ENJOY OUR ALL-INCLUSIVE PROMOTIONAL VIDEO PRODUCTION SERVICE

If this is your first time diving into the promotional video production process, you might find it all a bit overwhelming. But don’t worry, we’re here to help! Our award winning team will work closely with you through each stage until you’re completely happy with your bespoke promo video.

Pre-production

In the pre-production phase, we delve into the essence of your brand, understand your target audience, and unravel your business objectives. This vital groundwork enables us to craft compelling video content that will increase sales, drive website traffic, and exceed your set goals.

With our cutting-edge studio facilities, the possibilities are limitless – shoot in-house for controlled creativity or select carefully curated locations to add depth to your narrative. 

Our expert team handles the entire process, from scouting perfect settings to finding the ideal cast. However, we value collaboration and gladly offer professional advice, empowering you to take the reins of the planning process if desired.

Here at Perspective Pictures, pre-production is a collaborative endeavour, ensuring your video production aligns perfectly with your aspirations. 

Production stage

Now that we’ve it’s time to kickstart the production process and bring your visual vision to life. During the production stage, our team’s expertise and passion shine through as we create a compelling promo video that resonates with your audience.

We value your presence on set, and your level of involvement is entirely up to you. Feel free to take an active role or simply observe as we work diligently to ensure every aspect of the promotional video meets our high standards.

At Perspective Picture, storytelling is at the core of what we do. Our focus is on capturing every moment with precision, from the interplay of light and shadows to the authentic performances that make your narrative come alive. With us, you’ll experience a seamless video production process that brings out the best in your story. We’re committed to delivering a video that goes beyond expectations and leaves a lasting impact on your audience.

Post-production

Post-production is the crucial phase that brings your video to its fullest potential. Our skilled team works closely with you to ensure every aspect aligns perfectly with your intended message. We’re equipped with an advanced on-site editing suite, saving you time and money while ensuring top-notch results.

Your creative input is highly valued. Whether you choose to actively contribute or prefer us to take the lead, we handle every detail with precision. From adding captivating animations to expertly performing colour grading and incorporating mesmerising audio and visual effects, our post-production process is geared towards enhancing the impact of your story.

At Perspective Pictures, our goal is to deliver a polished final product that deeply resonates with your audience. Join us in this collaborative journey as we transform your video into a compelling and powerful aspect of your marketing strategy.

BENEFITS OF PROMOTIONAL VIDEOS

  • They’re easy to consume: Instead of reading through an advert or article, all your customers need to do is sit back, relax, and enjoy watching this great video that truly captures the essence of your company.
  • They demand attention: There’s no better way to capture viewers attention than to scream from the rooftops. But nobody likes losing their voice either, which is why promotional videos are here to help you promote your brand’s voice through memorable visuals, inspiring messaging, and a strong-as-steel concept.
  • Videos are way more digestible compared to written content: Did you know a one-minute video is worth 1.8 million words? You might not have time to write a novel’s worth of content, but with our team of production experts you’ll have a set of promo videos produced that can get your brand vision across in seconds!
  • Effectively showcase your product/services: Rather than trying to find the right words to describe your product (trust us, we know how hard that can be), you can instead produce a 3 minute explainer video that effectively showcases your product’s uses or benefits in a snap!
  • Shareable content = more potential customers: Sharing a video is as easy as pressing the retweet or repost button these days, so it’s no surprise that video content can do wonders in boosting shares and engagement. Imagine how many potential customers you’ll be reaching once your loyal fans start sharing and resharing your latest promotional videos.
  • People empathise with videos: If you’re looking to inspire action and drive conversions, promo videos are definitely the way forward. Consumers are more likely to form a connection with characters in a film or video rather than a super wordy blog. With the right promotional video, viewers will gain a deep understanding and lifelong love of your brand in just 30 seconds.

CASE STUDIES

YOUR NUMBER 1 CHOICE FOR PROMOTIONAL VIDEO PRODUCTION

If you’re looking for a promotional video production company, you might have to keep looking because we’re way more than that! We’re an award winning, digital-first video production company that’s worked with a diverse range of both small businesses and global brands. From the likes of Huel, Buzzfeed, and TimeOut, we’ve worked closely with some of the most groundbreaking and disrupting brands around the world to create impactful promotional videos that make a difference.

We’re able to work with any budget, all we ask for is that you come in with an open mind and a collaborative spirit as that’s what we’re all about. We may be young but we know our stuff, especially when it comes to tapping into digital spaces and Gen Z audiences.

For companies that want to give consumers a digital experience they won’t forget, contact our friendly team of digital content experts today! We’ll help you create inspiring, results-driven content that’s sure to give you an edge over any competition.

FREQUENTLY ASKED QUESTIONS

How long does the promotional video production process take?

The timeline can vary depending on the complexity of the project. After understanding your needs during the initial consultation, we will provide you with a detailed production schedule to ensure transparency and meet your deadlines.

What makes your promotional videos different from traditional advertising?

At Perspective Picture, our promotional videos stand out from traditional advertising due to our emphasis on captivating storytelling and authentic creativity. While traditional ads often focus solely on product features and sales pitches, we believe that powerful narratives connect with audiences on a deeper level.

Our videos are meticulously crafted to evoke emotions and leave a lasting impression. We prioritise authenticity, ensuring your brand’s personality shines through, while infusing creativity into every frame to break away from cookie-cutter approaches.

Beyond immediate sales, our videos aim to build long-term brand awareness and loyalty. We create compelling content that fosters a stronger connection with your audience, extending the reach of your message through versatile video applications on various platforms.

While storytelling is paramount, we also include clear and effective calls to action, guiding viewers to take desired next steps, such as visiting your website, subscribing, or making a purchase. This ensures that the final video isn’t just captivating but is guaranteed to drive conversion and boost sales.

Are your video production services suitable for small businesses with limited budgets?

Our video production services are designed to be flexible and accommodating, making them perfectly suitable for small businesses seeking high-quality videos without breaking the bank.

We believe that every business deserves access to professional and engaging video content, regardless of their size or budget. Our experienced team knows how to maximise resources efficiently, ensuring you get the most value from your investment.

Videography Services

CROWDFUNDING FILMS
MARKET YOUR BUSINESS TO THE INVESTOR COMMUNITY.
CASE STUDIES
BRANDED CONTENT
LIKE AN AD, BUT DIFFERENT.
CASE STUDIES
SOCIAL ADS
THE NEW OLD SCHOOL METHOD OF EFFECTIVE MARKETING.
CASE STUDIES
EXPLAINER VIDEOS
LIKE SCHOOL BUT BETTER IN EVERY WAY.
CASE STUDIES
VLOGS & UGC
LOOKING FOR ATTENTION? WE'VE GOT JUST THE THING.
CASE STUDIES
ANIMATION
BRING YOUR PRODUCTS AND SERVICES TO LIFE.
CASE STUDIES
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