TikTok is no longer the wild west of social media; it’s now a full-on digital metropolis. This social media platform had 1.5 billion monthly active users in 2023. By the end of 2024, this number is expected to reach 1.8 billion. The app has also been downloaded over four billion times and counting.
From the Tower of London to tea-lovers, brands across the UK are hopping on the TikTok bandwagon and creating content as irresistible as a full English breakfast.
How do you join them?
You let Perspective Pictures help you cut through the noise, stay trendy, and engage your target audience with the best TikTok content strategy (and maybe a viral dance move or two)!
MAKE CONTENT PLANNING A CORE FOCUS
TikTok may have an air of spontaneity, but behind every seemingly casual viral post is a well-thought-out plan.
To create the best content strategy for TikTok, start by defining your goals: Do you want to increase brand awareness, drive sales, or just spread good vibes? Knowing what you want to achieve will guide everything from your video format to your profile’s tone.
Once you have your goals in place, create a weekly content calendar that mixes different video styles, from tutorials or explainer videos to challenges and behind-the-scenes clips. Remember that consistency is key, but so is having the flexibility to jump on trends!
SPEAK TO YOUR TARGET AUDIENCE
TikTok’s audience is as variable as the weather. One minute, it’s pouring Gen Zers. The next, it’s drizzling with Millennials looking for nostalgia.
TikTok’s analytics tell you who’s watching your videos and give you ideas about how to tailor your content to fit the interests and behaviours of your viewers. Once you’ve pinpointed your current audience, you can create content that feels like it’s made just for them.
FOLLOW WHERE THE TRENDS GO
TikTok trends move fast. To stay relevant and maintain the best content strategy for TikTok, you need to keep your eyes peeled for trending sounds, hashtags, and challenges that you can use to promote your brand.
But hold your horses. Just because a trend exists doesn’t mean it’s a good fit for your brand. The trick is to hop onto trends that align with your message and voice. For example, if you’re a health-conscious food brand, you might participate in a trending recipe challenge with a healthy twist (perhaps a viral cauliflower bake instead of a toad in the hole?).
Remember, trends often have a short shelf life, so timing is crucial. If you’re late to the party, the trend could feel stale. Always look out for emerging trends and jump in while the momentum’s high.
CREATE AUTHENTIC AND RELATABLE CONTENT
TikTok users can sniff out inauthentic content faster than a beagle on a hunt, so you need to ditch the overly polished marketing and get real.
This social media platform is the perfect digital space to showcase your brand’s personality, whether in behind-the-scenes footage, a day in your team’s life, or showing off a quirky or unexpected way to use your product. Don’t be afraid to let your hair down, as TikTokers love a brand that doesn’t take itself too seriously and feels relatable.
Check out what we did for ONE Glove for Halloween. We think we nailed personal and approachable content that gets a laugh and is memorable.
GET CREATIVE WITH DUETS AND CHALLENGES
It’s not a new feature, but TikTok’s Duet lets you really engage with your audience. The Duet function allows users to respond directly to your videos in a split-screen mode that shows your content next to theirs. It’s ideal for users to showcase their favourite ways to use your product, making it the ultimate form of word-of-mouth marketing, but with visuals.
Challenges should also be an essential component of your TikTok content strategy. Creating a branded challenge is an excellent way to encourage user-generated content (UGC) and boost organic engagement. To be successful, keep them simple, fun, and easy to replicate—think of the “Flip the Switch” challenge, which took over timelines faster than Brexit updates.
MEASURE YOUR SUCCESS WITH TIKTOK ANALYTICS
This social media platform’s built-in analytics tools provide excellent insights into your performance, making it easier to create the best content strategy for TikTok with the greatest reach.
Monitor metrics like views, likes, shares, and comments to see which videos hit the mark and lacked engagement.
Remember that engagement isn’t just about how many people watch your video but also how many interact with it. Interactions really count as they encourage engagement and other users to create user-generated content around your brand.
The more insights you have into how your videos perform and the engagement levels they attract, the more content you can create that hits the mark.
STAYING RELEVANT IN THE EVER-CHANGING TIKTOK SCENE
To maintain a winning TikTok content strategy, you need to stay adaptable and keep experimenting. Don’t be afraid to try new ideas or incorporate themes that enhance your brand messaging while keeping your content fresh, exciting, and interactive.
Encourage users to start conversations and keep the ball rolling with content that sparks debate, gets people talking, and generates buzz around your brand. Not every idea will be a viral sensation, but by keeping current, your brand can stay front and centre of TikTokker’s minds.
TRIUMPH WITH YOUR TIKTOK CONTENT STRATEGY
From Big Ben to Blackpool, brands across the UK are making waves on TikTok, and with Perspective Pictures, you can too. Our TikTok production service is the best way to create magnetic content that sticks in users’ minds and resonates with, engages, and inspires audiences.
With a clever mix of planning, trend-spotting, and authentic content, we can get your brand noticed on one of the world’s most visible platforms.
