Video Views: 3m+
Assets Delivered: 12
Creative used for: 2+ Years
🚀 Brief
Airwallex approached us after seeing the impact our first set of videos had on their paid social performance.
This time, they were teaming up with Visa, and wanted to create something even more ambitious –
⚡️ Attention-grabbing
📈 Sign-up driving
🎬 Genre-pushing
The kind of B2B ad that doesn’t look like a B2B ad.
🎯 Insight
From the first campaign, we learned that showing a CGI card in the first few seconds dramatically boosted performance. But Airwallex didn’t want to be seen as just a card.
So we used that exact insight…
To flip the narrative.
We opened on the card – then expanded into a much larger, more surprising story.
💡 The Idea
We created a fictional entrepreneur launching a business selling…
Extendable forks. 🥄
Why?
Because it’s relatable, weird, global – and makes people smile.
The concept gave us space to showcase the platform’s features in a fun, human way, while also building in enough absurdity to be memorable.
🎥 Production
The whole ad was shot across 3 days in London.
Edit, VFX, and finishing happened in the weeks that followed – all turned around at speed, without compromising quality.
✅ The Result
A fast-paced, cinematic spot that blends product clarity with a strong sense of personality.
It’s bold.
It’s funny.
And it’s unmistakably Airwallex.
Exactly the kind of B2B content we love making.
