Deliverables: 12
Time with talent: 6 hours
Location: London, UK 🇬🇧

🥊 The Brief

Prep Kitchen, a UK-based high-protein meal-prep service loved by athletes and fitness-enthusiasts, partnered with Anthony Joshua – boxing world champion and cultural icon – to announce their new collaboration. Our challenge: create premium paid-and-organic social content that showcased Anthony covering the brand’s values of discipline, performance, and nutrition – while working within a tight window and high-talent demands.

🎬 Pre-Production

With just six hours on shoot day for stills and videos, planning was critical. We coordinated with Prep Kitchen and Anthony’s team to map out the shoot timeline, talent breaks, hair & make-up, and deliverable formats.

📋 Created a detailed shot schedule to maximise every minute with Anthony
🎥 Defined six key deliverables and set up two aspect ratios for each (12 assets total)
🤝 Aligned with talent management on wardrobe, set expectations, and on-set conduct
🎨 Developed a visual style that matched Prep Kitchen’s clean, performance-driven brand identity

🔥 The Shoot

One shoot day. Six hours on talent time. Crew of seven. Location locked. We kept the energy fun and focused to make sure both Anthony and the production team could deliver their best.

🎬 Captured hero video sequences, cutdowns and stills simultaneously
👔 Talent breaks scheduled precisely to respect Anthony’s contract and condition
🥗 Directors even engaged Anthony in a punching bag scene to keep the tone dynamic and authentic
🏃 Prep Kitchen’s content team ran stills and interviews in parallel, allowing efficient shared use of time and space

The result was a fast-moving, high-end production that felt relaxed, creative and tightly managed.

🎥 The Filmmaking

Our approach balanced cinematic quality with social-first agility.

🎞️ Used high-end video equipment and lighting setups to deliver polished hero content
📱 Immediately generated shorter formats for Instagram, TikTok and paid ads
🎨 Colour grade, motion graphics and editing sync’d with both talent personality and brand aesthetic
🎯 All assets optimised for performance — from hook timing to framing, ratio and platform alignment

⚡ The Result

A strategic, performance-led content campaign that launched the Prep Kitchen + Anthony Joshua partnership with impact. Over 1.25 million organic views across the social release assets.

Premium storytelling, high-calibre talent, and digital-ready packaging delivered together.

This campaign showcased Prep Kitchen’s commitment to excellence – fuelled by an athlete who embodies it.