Global Views: 150m+
Turnaround Time: 3 Weeks
Location: Kyoto, Japan 🇯🇵
🕹️ The Brief
Red Bull and Ubisoft teamed up to launch Assassin’s Creed: Shadows. Our mission? Bring the world of the game to life – for real.The setting was an ancient Japanese-style village, fully booked out for three days of filming.The challenge?
⏰ We could only film between 5 a.m. and 1 p.m. before the park opened to the public.
🎬 Pre-Production
To make every sunrise count, we built an entire series of live-action Assassin’s Creed challenges.Each one recreated an iconic moment from the game, designed for Red Bull’s professional parkour athletes to take on.
🏃♂️ From stealth-based runs through narrow streets
🗡️ To precision climbs and free-flowing chase sequences
Every move was engineered to mirror in-game mechanics while keeping it raw, real, and cinematic.
☀️ The Shoot
Three mornings. Zero margin for error.
The highlight came when Red Bull athlete Dom Tomato performed a real-life Leap of Faith –
💨 Jumping 14.5 meters from a cherry picker crane
🌾 Landing in a pile of two tons of hay that our team hand-sifted and shaped for a safe (but still terrifying) drop.
It was all real. No wires. No cheats. Just pure trust and precision.
🎥 The Filmmaking
To capture it all, we combined cutting-edge tools and old-school filmmaking craft:
🚁 FPV drones for speed and motion
🔄 Insta360 cameras on poles for impossible perspectives/drops
🎞️ DSLRs and cinema cameras for that rich, cinematic texture
The result was a seamless blend of digital style and physical energy that brought the Assassin’s Creed world to life.
⚡ The Result
An adrenaline-fuelled collaboration between Red Bull, Ubisoft, and Perspective Pictures.
A real-world reimagining of one of gaming’s most iconic moments.
Over 150 million global views across social media. A viral hit that blurred the line between game and reality. Exactly the kind of creative chaos we love.
