Organic Video Views: 120m+
Assets: 7
World Records Broken: 1
🎯 Red Bull Gaming: FjordNite
A world record. A Fortnite legend. A real-world sniper shot across a Norwegian fjord.
One of the most ambitious and successful gaming stunts Red Bull has ever pulled off.
The Brief
Red Bull approached us to create something unforgettable for the gaming space – a real-life activation that would blur the lines between digital and physical, and showcase MrSavage, the legendary Fortnite pro, as he transitions from competitive gaming into full-blown content creation.
We pitched a simple, bold concept:
What if MrSavage broke the record for the longest elimination in Fortnite – in the real world?
A creative stunt that would become a viral, cinematic moment and claim a Guinness World Record in the process.
The Execution
We led the project end-to-end – from concept development and technical builds to directing, producing, and delivering the final film.
Here’s what we tackled:
💡 Concept & story development: making sure the idea resonated with gamers, viewers, and press
🎮 Custom-built gaming rig for MrSavage to play on-site
📡 Satellite internet system to ping the game data to a target screen across the fjord
🛠️ Technical setup designed from scratch, tested, and transported to a remote Norwegian location
🎥 Full on-location production with just six crew members
📝 Coordinated with Guinness World Records to verify the achievement
All of this had to happen with only four hours of usable daylight – so planning, timing, and execution were everything.
The Result
What came together was Fjord Night – a cinematic blend of Nordic wilderness, gaming precision, and pure creative ambition.
The final moment – when MrSavage lands the world’s longest frag – feels surreal, emotional, and totally original.
🔥 Over 120 million views across platforms
🎯 Target was 5 million – we hit over 20x that
🏆 A Guinness World Record secured
🚀 One of Red Bull Gaming’s most successful videos ever
Why It Worked
We didn’t just show up and shoot.
We built the idea, the tech, and the story – and delivered something that felt genuinely new in the gaming world.
Minimal crew. Max ambition. Real emotion.
Exactly the kind of project we love.
