Case Study

BOSH Meatopia

BOSH Meatopia - June 25, 2024BOSH! Have been doing alright on YouTube, very well actually. But YouTube has changed a lot since the early days, the algorithm is different – no longer favoring the one hit wonders like Charlie bit my finger or Jackass style stunts.

Generally, now you need to tell a fast paced story, keeping the viewer hooked throughout, with a nice satisfying payoff at the end. Sounds simple enough?

It should’ve been, yes. But then Rupert had the idea to get the BOSH! boys to break into a meat festival, giving away their vegan chicken – that added a little spice to all our lives. Check out the video below.

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