Money Raised: £950,234
Turnaround Time: 1 Week
Crew Size: 3
📻 The Brief
Fix Radio came to us with a clear goal: create a crowdfunding video that would help them raise investment and bring new supporters into the business.
The brief was to produce a confident, energetic piece that explained the vision of Fix Radio, showed off the personalities behind it, and gave potential investors a reason to get involved.
🎬 Pre-Production
With a tight timeline and a lean crew, preparation was key.
We worked closely with the Fix Radio team to shape a narrative that felt genuine, upbeat, and easy to follow.
The plan was to feature:
- The founders explaining the vision and growth of Fix Radio
- Well-known presenters The Bald Builders to bring humour and familiarity
- Multiple locations to keep the visuals dynamic and engaging
We structured the shoot to move efficiently between setups while keeping performances relaxed and natural.
🎥 The Shoot
The video was filmed in a single day across several locations. Despite the movement, the day ran smoothly thanks to strong planning and a small, agile crew.
Highlights from the shoot included:
- High-energy presenter moments with The Bald Builders
- Confident, camera-friendly performances from the founder
- A relaxed, positive atmosphere that translated clearly on screen
The conditions were almost too perfect, with a breezy day adding movement and life to the visuals without causing issues for audio or continuity.
🎞️ The Filmmaking
We kept the filmmaking clean and straightforward, focusing on:
- Clear lighting at every location
- Simple, confident framing
- Natural delivery rather than heavy scripting
This approach allowed personalities to shine and kept the message focused on the opportunity for investors rather than flashy production techniques.
⚡ The Result
The final video was delivered within a week, well ahead of the two-week deadline, and required very few amendments.
Fix Radio were thrilled with the final result, and most importantly, the video helped them hit their crowdfunding target in a strong timeframe.
A smooth shoot, great on-screen talent, and a clear story combined to create a crowdfunding video that did exactly what it needed to do.
