✈️ The Brief
Kintsugi AI required a brand film to launch their new autonomous robo-taxi project, premiering at major technology exhibitions including GITEX in Dubai, before being rolled out across online and social platforms.
The film needed to communicate the project’s roots in Abu Dhabi and the UAE, while clearly showcasing the sophistication, safety, and real-world capability of the self-driving technology to a global audience.
💡 The Idea
Working collaboratively with the client, we developed a narrative built around three human archetypes, each representing a different journey tyep
Through voiceover and visual storytelling, the film explores how this technology reshapes everyday life, placing human experience at the centre while expressing Kintsugi AI’s values, ambition, and forward-thinking vision. The focus was less on technical explanation and more on creating a cinematic, emotive brand statement.
🎥 Production
Production took place over a single, tightly scheduled day, requiring extensive planning and coordination. Two primary locations were used, with the shoot carefully timed from sunrise through to sunset to maximise natural light.
A medium-sized crew of around 20 worked across multiple setups, coordinating cast schedules and complex vehicle-mounted camera rigs. Safety and precision were paramount, particularly when filming autonomous driving sequences, while still delivering visually striking, cinematic imagery.
🖥️ The Edit
Post-production moved at pace to meet the deadline for the conference launch. Working closely with the client over the course of one week, we refined the film through rapid iterations and real-time feedback.
Final deliverables included custom aspect ratios for large-scale projection at the event, alongside multiple social cutdowns optimised for online platforms, ensuring a cohesive launch across all touchpoints.
✅ The Result
A cinematic, future-facing brand film that introduced Kintsugi AI’s robo-taxi project on one of the biggest technology stages in the region.
Ambitious. Human. Forward-looking.
The film received strong positive attention at the event and online, helping position the project as a serious, high-quality innovation and reinforcing confidence in the technology behind it.
