Turnaround Time: 2 weeks
Videos Created: 3
Wings eaten: Too many
🍗 Popeyes x Saucin’
Big Bass. Bigger Sauce.
A launch made to vibrate on social.
The Brief
Popeyes were launching their new range of sauces in the UK — and they wanted to make some noise.
🧨 Literally.
Working with agency Incubeta, we were brought in to craft scroll-stopping, social-first assets that would get people hyped for the drop.
The Approach
We took the “saucin’” brief seriously – and built a concept that looked and sounded 🔥.
🎛️ We filmed in-studio for a day, placing sauces in giant petri dishes on top of a deconstructed subwoofer, then cranked the bass to capture cymatic sauce explosions in-camera.
🧪 We added vodka to the sauces (not for the vibe – for the viscosity) to get the perfect texture on camera.
🛠️ We also brought in a top food stylist to finesse the drips and splashes.
🧑💻 The shoot ran with a compact 7-person crew.
Real-Time Collaboration
With key clients based in Dubai, we leveraged camera-to-cloud technology to upload every take directly to Frame.io, so feedback was near-instant.
📤 A shot filmed on set would be viewable overseas in under 2 minutes, keeping approvals flowing and edits moving.
The Output
From shoot to final delivery in 9 days.
🎬 Delivered 3 social-first assets
🪄 VFX made wings float mid-air
🎨 Motion graphics made the tiles pop and scroll stop
📈 The campaign landed with impact, giving Popeyes’ saucy new lineup the sizzle it deserved
Why It Worked
Tight timelines. Complex visuals. Remote collaboration.
This was a textbook high-output, high-impact social campaign — executed at speed, and dripping in flavour.
