Shoot Days: 1
Deliverables: 1 Hero Video + Social Cutdowns
Crew Size: 6
Location: London, UK 🇬🇧
Turnaround Time: 2 Weeks

🍔 The Brief

Phat Buns came to us with a rare and exciting brief. Almost total creative freedom.

They wanted a bold, energetic brand video that captured the personality of Phat Buns and showcased just how indulgent, playful, and flavour-packed their food really is. Beyond that, they trusted us to define the creative direction from the ground up.

🎬 Creative Development

With that freedom, our creative team went big.

We developed a playful, high-energy concept designed to make the food feel unapologetically indulgent and visually irresistible. Working closely with the producer, we built a detailed animatic that mapped out pacing, camera movement, and key food moments before stepping on set.

We scouted multiple locations, testing each one against the creative, before locking in a space that let us control light, movement, and styling while still feeling raw and characterful.

🔥 The Shoot

Food shoots are always demanding, and Phat Buns took it to another level.

With an extensive menu packed with burgers, fries, sauces, and sides, every setup had to be carefully styled to make each dish shine. A dedicated food stylist worked closely with the crew to manage glazes, textures, crispness, and colour, ensuring every frame looked mouth-watering.

The talent arrived hungry, which was exactly what we needed. Real reactions, real bites, and genuine enjoyment on camera helped sell the energy of the brand. The crew followed suit, eating between takes and keeping the atmosphere loose, fun, and collaborative.

🎥 The Filmmaking

The visual language was bold and expressive.

We experimented with a wide range of techniques to create a dynamic, scroll-stopping look:

• Macro lenses to capture texture and detail
• Stylised tilts and handheld movement for energy
• Micro backlighting and front lighting to enhance crispness
• Warm, sun-soaked tones for an edgy, western-inspired feel

Each shot was designed to feel playful, indulgent, and slightly over the top, perfectly matching the Phat Buns brand.

✂️ Post Production

The edit leaned into rhythm and variety.

Fast cuts were balanced with lingering hero food shots, letting textures and movement breathe. Sound design and music helped elevate the experience, making the video feel loud, confident, and full of personality.

⚡ The Result

A bold, visually rich brand film that celebrates food without restraint.

A creative-led production that made the most of total freedom and trust from the client.

A shoot full of energy, experimentation, and very full stomachs.

One of our happiest clients, and a campaign that truly captured the flavour of Phat Buns.