Shoot Days: 1
Deliverables: 4 Final Assets
Crew Size: 5
Location: A barn in Norfolk, UK 🐄

🎲 The Brief

Big Potato Games approached us to create a fun, high-energy video for their hit party game Herd Mentality – part advert, part instructional film.The aim was to make something that would clearly explain the rules while staying true to the brand’s playful, tongue-in-cheek personality.

Our concept? Put the game’s “herd” theme front and centre – literally.

🎬 Pre-Production

We developed a concept that turned a simple instructional video into a full comedic sketch.

📋 Cast our own finance manager as a posh farmer-type host to explain the rules (he LOVED it)
🎥 Found and dressed a real barn location, complete with hay bales and live cows
💡 Storyboarded a simple, direct shoot designed for clarity and humour
🎨 Created minimal text graphics and light motion moments to underline key rules

The creative approach was all about entertainment first, letting the explanation feel secondary – engaging audiences before they even realised they were learning how to play.

🔥 The Shoot

Filmed in a single day, the production captured all the charm and chaos of cows and comedy.

🎥 Two-camera setup using RED cinema cameras for crisp, cinematic quality
💡 Soft, warm lighting to enhance the natural look of the barn
🎭 High-energy performance straight to camera, with plenty of unscripted moments as the cows nudged, licked, and interrupted our “farmer”
🐄 Used the environment and live reactions to make the video feel spontaneous and authentic

Despite the simplicity of the setup, the shoot delivered tons of personality – perfectly reflecting Big Potato’s lighthearted brand tone.

🎞️ The Filmmaking

This campaign was about clarity through character.

🎬 Straight-to-lens delivery for instant audience connection
🎨 Clean, minimal motion graphics for key instructions and emphasis
📷 Smart editing and pacing to balance humour with explanation
💡 No fancy techniques – just confident framing, natural performance, and strong comedic timing

The result was both an engaging tutorial and a shareable piece of branded entertainment.

⚡ The Result

Four polished video assets distributed across Big Potato’s website, socials, and paid ads.

A hilarious, memorable campaign that showed how even an instructional film can feel cinematic and fun. Simple setup, small crew, huge personality – Herd Mentality brought the laughs, the learning, and the cows.