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A Case Study In Keeping People’s Attention For More Than a Minute In marketing, advertising and content creation, one question sits above all others: How can I create

New Fintech startups are in a gruelling position. Gone are the days when financial technology on its own would do the marketing for you. The competition is fierce,

TL;DR This is basically an advert, but hopefully it’s entertaining enough for you to enjoy my ramblings anyway. Growing up, it may have felt like you had two

Here’s how great content can help. Let me paint a quick picture, you’re running Facebook Ads everything’s fine and dandy until Apple announce their latest update to IOS,

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