Shoot Days: 2
Deliverables: 40 Assets
Crew Size: 4
Location: London, UK 🇬🇧
💼 The Brief
Airwallex wanted to bring their technology to life through the voices of real customers. We were tasked with creating a pair of premium case study films – one with Carwow, the other with Flash Pack – to show how Airwallex enables fast-growing businesses to scale globally.
The challenge was to make financial technology feel human, creative, and visually compelling across dozens of deliverables for both paid and organic use.
🎬 Pre-Production
We worked closely with Airwallex’s marketing team to refine each story and ensure the visuals aligned with their global brand identity. The aim was to merge Airwallex’s premium aesthetic with each partner brand’s unique personality.
📋 Planned interviews and shot lists to balance storytelling with clarity
🎥 Designed a two-camera setup for dynamic, cinematic interviews
🎨 Developed a graphics and motion style that kept viewers engaged while reinforcing brand messaging
🤝 Coordinated across three brands to ensure the look and tone felt cohesive and on-brand for all parties
🔥 The Shoot
Filmed across Carwow’s offices and Flash Pack’s London HQ, each production focused on storytelling through real experience and tangible outcomes.
🎥 Shot on RED cinema cameras for a cinematic and premium finish
🎤 Interviewed key team members and leadership from each company
🏢 Captured behind-the-scenes footage to bring their work environments to life
💡 Blended natural and controlled lighting to maintain authenticity while elevating production value
Despite a small crew of four, the shoots were run with precision and efficiency to maximise output across both locations.
🎞️ The Filmmaking
Each case study was designed for multi-platform use, with storytelling adapted for different lengths and aspect ratios.
🎬 One 2-minute hero film for each brand
📱 A 30-second cutdown
💡 Two 15-second videos
🚀 One 10-second social snippet
Every deliverable was exported in four aspect ratios for use across digital, paid, and social channels – resulting in 40 total assets (20 per brand).Dynamic on-screen graphics helped keep retention high and made complex financial solutions easy to understand.
⚡ The Result
Two powerful, story-driven campaigns that showed how Airwallex empowers innovative businesses. 40 assets created for paid and organic distribution, combining cinematic visuals with clean, informative design. Premium storytelling that positioned Airwallex as a trusted growth partner to modern brands – while feeling visually distinct, human, and globally relevant.
