Crew Size: 6
Deliverables: 25+
Location: Laax, Switzerland 🇨🇭

🎿 The Brief

CMC wanted to connect two high-performance worlds: elite winter athletes and financial traders.Our task was to capture the mindset, precision, and calculated risk-taking shared between both.

The setting was the snow-covered peaks of Laax, Switzerland.The challenge?

Limited access to Olympic freestyle ski and snowboard athletes, with only a few hours to film with each one.

🎬 Pre-Production

We spent days planning every shot and schedule.

Our goal was to capture both cinematic hero footage and fast-paced social content that would live across CMC’s platforms.

📋 Structured each morning around athlete availability
📱 Designed trend-led social pieces alongside the hero film
🎧 Prepared for on-location sound recording to keep everything feeling crisp and real

All supported by detailed shot lists and slope safety planning at altitude.

🏔️ The Shoot

Five days in the Alps. Constant motion.

We filmed shoulder to shoulder with the athletes, often skiing alongside them with cameras in hand.

🎿 Captured high-performance moments in real snow conditions
📸 Mixed formats to stay authentic: phone rigs for socials and cinema cameras for the hero film
🎤 Recorded diegetic sound throughout for immersive, natural audio

Each shoot window was tight, so we worked with military precision, capturing b-roll and drone sequences in the afternoons.

🎥 The Filmmaking

This project was all about blending energy and authenticity. We used:

🚁 Drones setups for dynamic movement
🔍 Probe lenses and open-shutter shots for texture and motion trails
🔄 Insta360 cameras for in-action perspectives
📱 Custom mobile rigs for quick, social-native content

The result balanced cinematic polish with raw, scroll-stopping realism designed to stand out in any feed.

⚡ The Result

A powerful creative link between financial intelligence and athletic performance.

An emotional, cinematic hero film backed by over 25 unique social assets.

A fusion of calculated precision and creative freedom that perfectly captured the CMC ethos.