Branded content might sound vague. However we see it as video content that if you stripped out the branding/product, you would still have a lot of value for the viewer.
For instance a documentary made by Lucky Charms covering unicorns, could be an awesome documentary, and an excellent advert (Lucky Charms hit us up).
Yes they’re the ‘softer sell’ but we love making branded content, because we love creating real value for viewers. Whether that’s entertaining them or educating them (or both).