Pre-production
As the first step of the explainer video production process, pre-production is when our production team will get to know anything and everything about your brand and target audience. This is super important in informing how we approach the video production process to make sure the final product really resonates with both current and new customers.
As a basic guideline, we'll be aiming to answer these three questions in pre-production:
- Why should people use your product/service?
- Can you solve your customers' problems?
- Will your video make a viewer’s life easier?
Once we've polished up all these details around your brand and goals for this explainer video, we can start moving on to the production stage.
Production
Production is where all the fun, movie magic happens! Explainer video production is relatively simple compared to other types of video production, mainly because they're a pretty simple video format anyway. This simplicity then leaves plenty of room for us to play around with the video's style, story, and sound design.
You can create a unique and exciting explainer video using different animations and sound effects. Animated explainer videos are a great way to create explainers on a budget as they don't require any casting or in-person shooting days. We can also create animations using an animation style that aligns perfectly with your brand's unique visual identity.
While the visual elements are important, what's even more essential is to make sure that the video provides helpful and informative content that leaves your viewers wanting more. That's why we'll typically aim to create explainer videos that are concise and to the point - 90 seconds seems to be the ideal time, however there's plenty of room to experiment with this, especially if you offer more complicated products or services.
We'll make sure to keep you involved throughout the entire process, and we're always happy to hear any ideas you've got, but for the most part you can just sit back and relax while we get to work on creating the perfect explainer video for your company.
Post-production
We're almost there! Once we've shot all the footage or created all the animations we need, we can start moving on to post-production. While it's often the most overlooked part of a project, post-production is really where your explainer video starts to fully take shape and transform from a script and pile of clips into a high quality and engaging explainer video for your business.
During post-production, we'll be putting all of the content together to create one cohesive explainer video. We'll be carefully going through each bit of content to make sure that every single part of the video is engaging and is able to carefully explain any product or service you're looking to promote. It can be tricky to narrow down what to use and what to trim off, but we'll always make sure to stay on script and keep your customers in mind throughout the entire process.
Just like the production process, you can choose how involved you want to be in the post-production phase. You're more than welcome to join us in the editing suite and bounce off your ideas with our friendly team to make the explainer video truly yours.
Video distribution
Once you're happy with the final cut of your new explainer video, you can now focus on distributing it. While most video production companies will hit the brakes after post-production, that's not really our style.
As a digital-first video production company, we're all about creating videos that are optimised for the digital world. That's why as part of our explainer video services we'll also ensure that your explainer video is formatted and optimised correctly for your website and any social media channels you're looking to expand on.
