Your corporate story is central to the success of your business. It helps you generate leads, attract the best talent, build your reputation and grow by capturing the attention of customers and prospects.
Engage audiences, inspire action and make an impact. Unleash the power of corporate video production.
A corporate video is an incredibly powerful form of communication. For many businesses and brands, it now sits right at the heart of their digital strategies. It can help you create a strong corporate brand identity, share your messaging and also drive lead generation.
Informed by the right insights and content strategy, your corporate video can make a real splash! A corporate video and brand story that really connects with audiences and inspires them to take action.
Using video incorporate video communications can both increase the access and also the reach of your business communications.
When used correctly, video can have a very good return on investment. Animation can often be used for many years as it tends not to date.
Video and animation increase the engagement with your audience putting a face and personality on your organization and building trust in your services.
Rise above the clutter with flagship corporate films that engage your target audience inspire action and makes an impact.
Content creation is just the beginning at Skeleton. We maximise your corporate video’s reach throughout the buyer’s journey with social edits, optimisation techniques and paid promotion.
With over 15 years of experience creating videos for world-class brands, our process is simple, smooth and straightforward from day one. No worries.
Video is a hugely powerful medium, and by placing it at the heart of your marketing campaign you can create measurable results that simply leave other static forms of media for dust. Integrating creativity, ideas and themes explored in your video into other aspects of your marketing can help create a unified and joined up strategy at every level of the sales funnel. Consider this at the script stage.
A well-produced corporate film should sit at the centre of your digital strategy, helping you create, promote and reinforce a strong corporate brand identity, whilst simultaneously driving traffic towards your website and other online materials. As such, it should form an essential piece of Hero content, in the Help, Hub, and Hero model of content.
Business videos can have a strong impact on your SEO efforts. Google is hugely pushing video-related results in its search pages and with the right kind of seeding and promotion your corporate video could land you on page one for key search terms. As well as this, the video also plays very well on social media and in email.
In successful companies, it’s tempting to try and cram a lot of information into a single corporate video. Creativity works best when it’s focused and singular. If you really do have a lot to say, then you could try making a series of shorter, modular, corporate videos that targeted individual geographic or demographic groups or focus on key messages or business objectives. Hosted on your website, YT or a microsite, videos can be given a wealth of interactivity that deepens the user experience. This applies especially well to projects that involve training videos.
Are you looking to close a deal (case study or testimonial videos), raise your profile or associate your business with a concept or emotion (brand video), or teach your customers or staff how to do something (explainer or training videos)? Whatever you’re trying to achieve with video, it’s essential to define this, and how you will measure success before you get started.
Research has proven that quality matters when it comes to corporate videos. Poor production value is easy to spot and reflects badly on your brand. We’re not saying you need to splash out on a major production with special effects and months of animation. But doing it on a shoestring is hard and will require a lot of compromises that will ultimately detract from the end goal.
Even the most mundane elements of your business can be humanised through clever use of storytelling. Stories are memorable and if you can weave an engaging story into your corporate video, you’ll captivate your audience and be much more likely to achieve your objectives.
We understand how important it is to get buy-in from stakeholders throughout the corporate video production process. By setting objectives and KPIs and being upfront about budgets, you are much more likely to be successful. And we have a few tricks up our sleeve for keeping stakeholders informed and happy.
We are much more than just a corporate video production company and that’s because we insist on producing every video with the distribution plan in mind. Whether your video will be live-streamed, published to your website, shared on your intranet, promoted via TikTok, broadcast on an established television channel, or through a custom video hub we always like to understand the distribution strategy (we can advise on this) before we get started, as this will inform many of the decisions that have to be made during the production process.
Your video is about much more than beautiful visuals (although this is important). Think about how you can make your video work hard for your company. Personalisation (where elements of the video are customised to the particular viewer), interactive content (where the audience can complete forms embedded within the video) and call-to-action buttons (also embedded) can be the difference between a nice piece of content and a lead generator. Any corporate video production company should make these options available to you.
It’s great to know how many views your video has had, but there is so much more information you can gather from smart video analytics tools. Where are you losing your audience? Which devices is your video being viewed on? Where are your viewers located and how are they finding your video? All of this data should be captured, analysed, reported on and used to optimise and improve your video marketing strategy.
If your video is being published to your website, it presents a search engine optimisation opportunity. In fact, video can make an extremely powerful contribution to your overall SEO strategy. Seize this opportunity by producing transcriptions and captions, publishing and optimising the metadata and video XML sitemaps, and of course, making your video so watchable and shareable that viewers indicate to Google by their actions that it’s worth ranking.
Before we get into the process, we’re going to tell you a secret. Although many people think the shoot is where the magic happens, it’s actually in pre-production. Nailing your vision is vital if you want to create a miniature masterpiece that supports your video marketing strategy. A bit of reflection now is less expensive than diving in and then changing your mind once the shoot is underway.
The first step in this process is to produce a brief. This should set out your target audience, key messages and available budget (if known), plus the following:
There may well be questions you can’t answer, but that’s ok. A good production company will treat the brief as a starting block and give you the benefit of their knowledge to help you fill in the gaps.
Once you’ve hammered out the brief and shared it with the video production peeps, it’s time to create a concept. The message needs to be crystal clear, in tune with your target audience and aligned with your content marketing strategy. Storyboards will help you picture how different ideas will look. Take time to make sure your chosen concept is exactly right, with the correct branding and tone of voice – it’ll save you time and money later down the line.
As much as we love big, ambitious ideas, they have to have a cold hard cash behind them. You won’t get an Oscar-worthy cinematic feast for the spare grand you found down the back of the marketing department sofa. Having said that, good corporate video production companies will always do their best to find smart, cost-effective solutions to help you achieve the effect you want. Just be realistic. And ALWAYS, be ready for unknowns.
Although your production team will provide a breakdown of production costs including crew rates and insurance, be aware that not everything is covered. For example, if your shoot is cancelled for any reason, it’s not always possible to recoup the crew costs due to official governing body rules. And, if the weather doesn’t play ball, that could prove expensive, too. Stills shots also require extra cash (although some basic stills are often part of the package). Yep, filming can be expensive. (Don’t worry, we’ll shout you lunch.)
When it comes to timings, listen to your production company’s advice. A couple of weeks is not enough time to create a quality product. Be ready for hiccups – they’re part of life. A good team will adapt and improvise, but try to build in extra time so it’s not a disaster if the gremlins strike.
Once you’ve got your timings sorted, you’ll receive a production schedule, with the dates for filming, editing and, vitally, key milestones at which you’ll need to approve the material. You’ll need to do this promptly so the team can meet the agreed deadline.
This is it: the moment your concept becomes reality. Everyone – the crew, the actors, the producer, the make-up artist and the director – come together to make a kick-ass video. Your role is a vital one, as you’ll be signing off each stage and confirming you’re happy with what’s filmed. Bear in mind that making changes at this point can be very expensive.
With your film in the can, it’s time to head to the editing suite. Don’t underestimate the miracles that professionals can achieve! Even average footage can be transformed into something interesting. Skilled professionals will put shots in order and set the pace. They’ll also ‘grade’ the film, which means adding polish, so it goes from muted to beautiful, vibrant and colourful. Specialists will mix the audio, add a voiceover and perform an online edit, where picture and sound are brought together.
At this point, it’s time to review the finished article, which may well require some final tweaks. Refine, amend and enhance, and voila: the video of your dreams.
At perspective Pictures, we take great pride in our outstanding corporate video production services. A good video story differentiates memorable content from forgettable video content. Whether you’re looking to debut a commercial or you’re wanting to share an engaging and relatable brand story on your social media channels, your primary goal should be focusing on quality storytelling. Emotional storytelling is essential for brand awareness, engagement and conversion, and builds a connection with your audience that a simple ad won’t do.
As a digital-first agency, we create videos for all online platforms, from Instagram Ads to TikTok feeds, we help you build your audience and generate positive ROI.
Our in-house team can help you deliver your message through a range of immersive digital content solutions, including branded content, promotional videos, and 3D animation. From branded content such as documentaries and E-learning classes to promotional and crowdfunding videos, using a mix of animation and live-action.
Yes, using videos on your social feeds spark more engagement and awareness on online platforms, but utilising our creative department and in-house, cinema-grade equipment, we make your content cut through the noise, reach your goals and put your brand centre stage.
A good production team knows that idea development is central to creating something extraordinary. We’re not afraid to think out of the box and love to develop innovative solutions for your business.
Our team will never compromise the story or your brand image, but we will offer you dynamic solutions and make sure that your video content stands out from the crowd.
Are you ready to create a digital experience that fuels your audience and increases brand visibility? Book in a call with us today, and speak to our friendly team.
In today’s competitive, consumer-driven market, digital-first is the only way to secure the future of your company. We go further by creating unique, visually stimulating videos that just make sense.
Get in touch today; we can’t wait to hear about your brand and future goals.