Branded Content

CONTENT, BUT UNIQUELY YOURS

Branded content might sound vague. However we see it as video content that if you stripped out the branding/product, you would still have a lot of value for the viewer.

For instance a documentary made by Lucky Charms covering unicorns, could be an awesome documentary, and an excellent advert (Lucky Charms hit us up).

Yes they’re the ‘softer sell’ but we love making branded content, because we love creating real value for viewers. Whether that’s entertaining them or educating them (or both).

Here at Perspective Pictures, we help brands to thrive through strong video content which demonstrates your brand’s image and builds trust with consumers.

Case Studies

BENEFITS OF BRANDED CONTENT

Create a lasting impression

Branded content is the secret sauce that captures the attention of your audience like never before. It goes beyond traditional advertising, creating an immersive experience that captivates and engages viewers from start to finish.

Foster genuine connections

In an era of scepticism, trust is the currency of success. Branded video content allows you to build a genuine connection with your target audience that goes beyond simply trying to sell to them.

Lead the conversation

Branded content has the power to reach far and wide. By tapping into emotions, it sparks conversations, gets shared across social media platforms, and spreads like wildfire. Harnessing the viral potential, you can amplify your brand’s reach and make a significant impact in the digital landscape.

Blow your competition out of the water

In a sea of generic marketing messages, branded video content is your opportunity to shine. It’s the unique flavour that sets you apart from competitors. Our creative agency helps you stand out from the crowd with amazing narrative-driven branded videos.

Stay relevant

In a rapidly evolving digital landscape, staying relevant is crucial. Branded content allows you to adapt and evolve with the changing tides. By staying true to your brand’s essence while embracing innovation, you can future-proof your marketing strategy.

And of course, multiply sales

The ultimate goal of any marketing effort is to drive results. Branded video content does just that. By creating an emotional connection and building trust, it enhances your brand’s credibility, leading to increased conversions and ultimately driving sales. We work with you to identify your business goals and create branded content that helps you achieve it.

WHAT WE OFFER

Authenticity-first video marketing

Consumers are smart; they know when they're being sold to. In a world full of advertising, the most successful campaigns feel real, honest, and human. We help you put authenticity first in your content, building strong relationships with your viewers.

Unlimited creativity

We don't follow trends; we set trends. If you want to simply copy your competitors, we're not the right agency for you. With boundless creativity and fresh ideas, Perspective Pictures helps our clients do things differently.

Stay relevant

In a rapidly evolving digital landscape, staying relevant is crucial. Branded content allows you to adapt and evolve with the changing tides. By staying true to your brand's essence while embracing innovation, you can future-proof your marketing strategy.

An expert production agency

Videos are our whole lives. Seriously. It's almost embarrassing. Our team of experts are skilled in cutting-edge video production techniques and technologies, from animation to TikTok videos, bringing the latest industry know-how to each client's projects.

Brand Video production for all budgets

Big or small, we've got you covered. We pride ourselves on delivering exceptional results, regardless of your budget. No matter the size of the client's project, we'll find creative solutions to make it shine.

A collaborative process

We believe in the power of collaboration. We work closely with you every step of the way to ensure your brand's voice is heard and your vision is realised. We're not here to boss you around; we're here to be your expert agency partner.

Create a lasting impression

Blow your competition out of the water

In a sea of generic marketing messages, branded video content is your opportunity to shine. It's the unique flavour that sets you apart from competitors. Our creative agency helps you stand out from the crowd with amazing narrative-driven branded videos.

Complement your branded content with marketing videos

Branded content is just the beginning. Let us take your marketing efforts to the next level with our expertise in creating captivating marketing videos. From attention-grabbing explainer videos to social media campaigns, we'll help you maximise your brand's impact across all channels.

Foster genuine connections

In an era of scepticism, trust is the currency of success. Branded video content allows you to build a genuine connection with your target audience that goes beyond simply trying to sell to them.

Lead the conversation

Branded content has the power to reach far and wide. By tapping into emotions, it sparks conversations, gets shared across social media platforms, and spreads like wildfire. Harnessing the viral potential, you can amplify your brand's reach and make a significant impact in the digital landscape.

And of course, multiply sales

The ultimate goal of any marketing effort is to drive results. Branded video content does just that. By creating an emotional connection and building trust, it enhances your brand's credibility, leading to increased conversions and ultimately driving sales. We work with you to identify your business goals and create branded content that helps you achieve it.

BRANDED CONTENT FAQS

How is branded content different from traditional advertising?

Traditional advertising such as a TV ad or product video often interrupts the viewer’s experience, while branded content aims to seamlessly integrate with their interests and provide entertainment or information. It focuses on building relationships and brand affinity rather than solely promoting products or services to the audience.

How do I measure the success of my branded content?

The success of branded content can be measured using various metrics, such as views, engagement rates, social media shares, website traffic, lead generation, conversions, and customer feedback. Tracking these metrics will provide insights into the effectiveness of your content strategy.

Can branded content be used for B2B marketing?

Absolutely! Branded content is not limited to B2C marketing. It can be highly effective in B2B marketing as well. By showcasing expertise, thought leadership, and industry insights, branded content can establish credibility, attract business partners, and drive lead generation in the B2B space.

What's the difference between branded content and brand videos?

The primary focus of branded content is to provide value, entertain, or inform the viewer, while subtly or indirectly promoting the brand. It often involves storytelling and aims to connect with the viewer on a deeper level by resonating with their interests and emotions.

On the other hand, brand videos are specifically created to promote and showcase a brand, its products, services, or key messages. Brand videos often have a more direct and explicit promotional intent, aiming to generate brand awareness, communicate brand values, or highlight specific offerings.

Both brand videos and branded content can be beneficial to your marketing strategy, which is why offer both services to our clients.

Why use an agency instead of producing content in-house?

Let’s be real: we bring a wealth of expertise, knowledge, and industry insights to the table. We already have the skills and resources to produce viral-ready video content – we can even do it more cost-effectively than in-house teams. With our agency you can still enjoy complete creative control; you’ll just have access to a team of experts who make your vision happen.

Plus, sometimes an external perspective is exactly what you need to breathe new life into your content. Agencies bring a fresh set of eyes, unique ideas, and creative approaches that can push the boundaries of your brand’s storytelling.

How long should a typical Branded Content video be?

No one’s got time for a 10-minute branded video unless it’s actually worth watching. The sweet spot? As long as it needs to be, and no longer. If your audience is hooked, great. If they’re checking their notifications halfway through, you’ve lost them. We make sure your content keeps eyes locked.

How long does it take to produce a Branded Content video?

4-6 weeks. That’s enough time to plan something that doesn’t fall flat, shoot it properly, and edit it into a masterpiece—while keeping things moving fast enough that you’re not waiting around forever.