In today’s world filled with artificial intelligence and mobile communications, it’s becoming increasingly difficult to grab an audience’s attention. Every brand knows that storytelling is the best way to make a lasting connection with people – but how do you do it?
Fluffy content and cheesy sentiments just don’t cut it anymore – which is a challenge as the most emotion-evoking videos can turn casual watchers into invested viewers.
Emotional storytelling is a craft because we have to find the perfect balance between displaying the emotion behind each story while keeping it real.
Perspective Pictures is a digital-first company specialising in creating modern and impactive video content that breaks through the noise and makes your brand their priority.
There is something universally compelling about a good emotional story. Whether it’s a heartwarming tale of someone overcoming adversity or a touching moment of kindness, these stories have the power to move us in a way that dry facts and figures cannot.
Marketers have utilised emotional storytelling for decades, with the infamous ‘We Can Do It’ giving women an inspirational message during World War II. Another example is Coca-Cola’s continued strategy of reminding people how they feel when drinking the world’s most popular beverage.
Video content continues to be popular and easy to digest – so many companies are using it as part of their marketing strategy.
However, you walk a fine line when you create an emotional video because if it feels fake and manipulative, it will backfire, leaving the audience feeling angry or alienated.
Used judiciously, however, emotional stories can be a powerful tool for connecting with an audience.
Amazing things will happen when you can cut through the noise and put yourself in front of your target audience. OK, there’s competition, but your audience is waiting for a brand that captures their imagination and serves a purpose.
Our team of dynamic video producers, directors and editors work with brands of all sizes, helping them to find the right tone of voice, and tell a story that matters to their audience.
Here’s what we can do for you.
With so many distractions around, it makes sense that our attention spans are getting shorter. From the introduction of analogue TV in the 1930s to the launch of Netflix’s streaming service in 2007, we have so much choice when it comes to entertainment – but that also means that people are less willing to commit themselves.
As all brands know their audience isn’t as interested and active, they’ll try harder to catch people’s attention, resulting in a lot of noise and clutter. However, you will succeed if you can strip it back to basics and carry your story forward.
We’re experts in impactive storytelling and will ensure your video goes straight to your audience, capturing their minds and hearts.
Businesses have to find a connection with each customer, and video storytelling is one of the best ways to do this. The most crucial element for any brand today is its ability to show people a personality.
Customers want to know they’re working with human beings, and if you can demonstrate your brand’s values – and hit the right emotional triggers – the results are more than worth the investment.
With the right story, we can:
Showcase your credibility
Make yourself a home in the human brain
Stand out against your competitors
Improve your bottom line
Using a combination of market research and unrivalled creativity, we’ll get to the heart of your brand and tell a story that matters.
When most people think about their memories, how those moments made them feel is more important than what happened. You can tell someone about your brand and products/services or offer a story that displays how your products benefit people.
The feature-to-benefit technique is key here, and video can enhance the story and make it more real for your audience.
Charitable organisations always do this, and the ability to evoke emotions is central to your brand’s success.
We understand how to plan and implement time-tested strategies that bring every benefit your business offers and create visually stunning content that’s impossible to ignore.
Creating a brand identity is central to any business, regardless of size. However, reinforcing that identity and personality is no easy feat. Your storytelling will directly impact how your audience perceives your brand, and finding the right emotion is essential.
For example, a brand that sells children’s toys should be able to create a sense of excitement and anticipation, while a loan company will want to focus on trust.
Our team of experts can help you define your brand’s emotions and convey them through impactive video content.
Every great story has a conclusion or lesson, and your video should be no different. Creating visual content that conveys the right emotions is excellent – but what’s the message of your story? What exactly will your audience go away with?
What message do you want to send? Are you telling your brand’s story? Or are you demonstrating your company’s loving personality?
These things matter because the key to sending a message is to keep it short, concise and on point. Every business and product has a purpose, whether bringing families together or helping solve the never-ending personal debt problem.
Once we know who you are and what you want to achieve, we can help you with the perfect message.
No story will work without two elements;
Narrative structure
Human element
Humans want to be taken on a journey, and the story is central to every video. However, it would help if you considered how they’d relate to the story and create characters that can explain the narrative.
Whether you use animation or real people is entirely up to you, but the video must show the human journey, from problem to discovery and a solution. We see this in TV episodes with a similar theme, but emotional storytelling for businesses should have a clearer goal in mind.
Before even thinking about the story you want to tell, you must consider your goals and make sure everything you do aligns with them. Some emotional videos are to create a strong connection with a target audience and make them want to learn more about the brand.
In contrast, others offer powerful visuals and convey the product’s benefits so a brand can boost its sales.
Once you define your goals, we can create a story to meet them, ensuring you achieve a positive ROI.
Online content continues to grow in popularity, but to ensure your videos succeed, you need to ensure the smaller elements of your video and perfect. For example, a video about how a product benefits the lives of others should ignite a positive emotional response, and we can help you achieve this through smaller elements.
Music can always set an emotional tone, but choosing a suitable music theme makes all the difference when trying to compel your audience.
We’ve had the pleasure of working with many brands in our time and love the opportunity to get creative. There have been tanks, crazy animations and awe-inspiring branded content – but guess what?
We’re just getting started, and we love a good story.
Our creative team has loads of ideas and would love to work with you. Please check out our previous work to see what we do.
It all began a few years ago, with two friends travelling the world, creating engaging video content for our viewers. We thought the party would have to end – but the lightbulb when on, and we soon realised we could use our talents (and passion) to help other brands.
From the very start, we promised we wouldn’t go in for the ‘old way’ of making videos because Hollywood belongs in Hollywood. Businesses need to build relationships with their audience, and that ‘magic’ and ‘fluff’ just don’t cut it with today’s consumers.
When you work with us, you benefit from a forward-thinking team that aligns everything they create with today’s digital-first society.
Never underestimate social media. It’s one of the best ways to turn a small business into a brand, and when done right, you can reach – and convert – potential customers.
Our team understands how to optimise everything we create, giving you the best opportunity to make a lasting impression on social media.
Forget boring, run-of-the-mill content; we get creative. The last thing you want is to copy another company, and 100% original content is the best way to cut through the noise and get people to pay attention.
We always go out of our way to ensure your content is innovative and industry-disrupting. That’s just what we do.
The beginning of a story will define its progress – and conclusion. We hope you choose us for your video because we’re fully committed to creating a narrative that gives your brand a positive future full of opportunities.
Our highly versatile production team can create content for any industry sector, regardless of your target audience.
If you’re ready to take your video advertising to new levels, please feel free to book a call with our creative team. We look forward to hearing about your brand and will help you to make creative decisions based on your goals.
Not sure if we’re the right video pathway? Shoot us an email and we’ll discuss it together.
