Product Video Production

INSPIRE DECISIONS

Highlighting the features and benefits of your product is a great way to inspire purchasing decisions and increase sales. Product video productions can establish an emotional connection with your customers and differentiate your brand from the competition.

Get Creative Ideas Flowing

We are an experienced video production company that creates engaging video content to showcase your product and its fantastic features and benefits. Product videos are an effective marketing tool for building excitement and demand amongst your target audience.

Our team have produced fantastic product videos for major brands, so you know that your brand will be in good hands.

As passionate product video experts, we offer an end-to-end service and will expertly guide you from concept and strategy, through production and into video activation. 

LET YOUR PRODUCT SHINE

A polished product video will attract attention and allow your product to shine and show off. Product videos are an extremely focused and an effective video marketing tool designed to explain information and educate audiences, but most importantly, they drive sales.

Whatever your product and whoever your audience, our experienced team will produce your product video with creativity, skill and a distinctive fresh cut. We can shoot on location or in our studio, film live-action or create bespoke animation just for you.

Product Video Benefits

  •  Boost brand awareness
  •  Highlight key features
  •  Inform and educate
  •  Convert viewers to customers

Why Invest In Product Video?

A product video is a great way to speak directly to potential buyers and convey targeted messaging that drives sales. A great product video should encompass the following:

  • Seek to establish an emotional connection with potential customers.
  • Convey the features and benefits of your product.
  • Differentiate your product and brand from the competition.
  • Feature demonstrations of your product in use. 
  • Include professional onscreen and voice talent.
  • Have very high production quality.


In a marketplace saturated with competitive products, investing in a product video or product demo video production is an essential ingredient to differentiate your brand and drive product sales.

Advantages Of Creating Product Videos

Helps To Build Brand Identity

Video allows you to contextualise your product and demonstrate it in real-life situations. Not only does this allow you to showcase your product in action, but it also allows you to illustrate the key benefits it brings the end-user. Video also allows you to express your brand identity through setting, props, scripting, colour palette and a host of other stylistic and design elements.

Allows For Versatility

Whether you want to highlight the unique features or do an in-depth review, product videos give you the versatility to control your product's detail level, which can be messaged out. By employing various techniques to suit the style of your product video, such as slow-motion, motion graphics, live footage, animation or onscreen text, you can create content that is as specialised or as creative as you want it to be.

Take Advantage Of The Set

Take advantage of the set and make sure to take photographs on the day too. As a video production company, we can also combine photography stills during the video shoot, adding extra value and taking advantage of the shot set-up. This could give you additional assets, with a series of professional shots that you can use in your online and offline marketing. 

Great For Marketing Channels

The variety of platforms and potential uses for product videos during the market activation stage is broad. You can create a reusable and versatile resource with a long shelf life from training staff to online banner advertising. Product videos can be utilised on platforms like YouTube, Instagram and LinkedIn.

Best Practices

Product videos and product demo videos provide an invaluable opportunity to connect directly with prospective customers. As a product video production company, let us be your guide at every step in creating an effective campaign:

  • Know your target customer.
  • Define the key features and benefits of your product.
  • Engage your audience in a language they can relate to. 
  • Seek to connect on a deeper, emotional level.
  • Simplicity over complexity. Focus on the key messaging.
  • Be authentic. Stay true to your brand.

 

A well-produced product video will influence purchasing decisions, promote brand awareness, and ultimately drive sales.

How To Differentiate Your Brand's Video?

Begin by being true to your brand and your unique product offering. That alone will create differentiation. To further make your product video production stand out, consider the following:

  • Keep the message simple and focus on key differentiators of your product.
  • Cast professional talent and hire a professional production crew.
  • Invest in appropriate lighting to achieve a cinematic look.
  • Add animation and stylistic graphics where applicable.
  • Invest in Color Grading and Sound Design.

 

Take a deeper dive into these topics and browse our website to find out more.

Other Important Considerations

  • Define your target audience and key messaging.
  • Choose a storytelling style that best suits your unique product offering.
  • Invest in storyboard creation whenever possible.
  • Identify and secure the ideal filming location(s).
  • Enhance your product video footage with graphics, animation, and sound fx.

 

Though every step in the process is important, investing time in Pre-Production is the surest way to ensure a successful outcome while avoiding wasted effort and unnecessary expense.

We Are A Digital-First Agency

Professionally animated videos are the air we breathe. 

As a digital-first agency, we create online product videos for all social media channels, from Instagram Ads to TikTok feeds; we help you build your audience and generate positive ROI.

Our in-house team can help you deliver your message through a range of immersive digital content solutions, including branded content, corporate video, promotional videos, and 3D animation, from branded content. These can be used for things such as documentaries and E-learning classes to promotional and crowdfunding videos, using a mix of animation and live-action.

Yes, using videos on your social feeds spark more engagement and awareness on online platforms, but utilising our creative department and in-house, cinema-grade equipment – we make your content cut through the noise, reach your goals and put your brand centre stage.

We Get Social

It’s crazy how much the world has changed in the space of 20 years. The internet opened up a world of opportunities, and social media means people are more connected than ever. 

We’re a digital-first agency and know first-hand how important it is to break through the red tape of old establishments and put your brand where it belongs, in front of the people that will define its future. 

Our ethos is simple – digital-first, social always, human-centric.

Our Culture

We started our video production business in a garden shed. Our main driving factor was simple; we wanted to create video content that ignites and informs an audience. Since those early days, our team of two has become 20 talented people from all walks of life. 

Our people drive our success. Each individual is driven by the same desire to find and tell great stories for our clients. We believe in the power of diversity to inspire creativity and have created an atmosphere of creative freedom and a pursuit of excellence in everything we do.