We created two styled lookbook videos to showcase the new line of Topman suits as part of the ‘Suit Yourself’ campaign. We had a simple creative but it required a complex execution. Our production included seamless transitions between each outfit and a quickfire interview with award-winning musician Sam Fender.
Our team had to overcome a tight turnaround with extremely limited filming time on set. The video clips had to be shot in between the hero images being taken, giving us less than 15 minutes to plan, prepare and shoot each section. The content gathered over 500k views and was featured in stores up and down the country.
