Testimonial videos are an excellent way for your clients to speak about their positive experiences with your brand, product or service. Their authenticity can be compelling and can be the nudge they need to make a final decision.
Last-minute resistance when closing a sale is a challenging obstacle that can be made easier with testimonials.
Potential clients want to know their money will be well spent, but whatever assurances you give them will never be as compelling as the ones they get from their peers. Having a great testimonial video will make all the difference.
A testimonial video is when a customer shares their experience of working with your company and advocates for your brand or services:
A great testimonial video production is often filmed in a comfortable environment. It features interview questions that help your customers advocate about their positive experiences with your brand, product or service.
We’ve all seen testimonial videos. The emphasis here is on the storytelling part. Even the most flattering endorsement can be made more compelling by being turned into a story. It’s the difference between an infomercial and a documentary.
It’s hard to imagine a company or organisation that couldn’t benefit from creating a Testimonial Video. Social proof is a powerful thing. When potential clients are in the consideration phase, seeing someone with a similar problem experience success can go a long way in convincing them to take the next step.
When one of your customers is willing to spend their own credibility on your behalf, it speaks volumes to your prospects. Word of mouth is still the strongest form of marketing known to mankind.
Well-told stories have tremendous power to draw people in. And your prospects are bombarded with thousands of messages every day. Make no mistake; they need to be drawn in. Enticed. Intrigued.
Reality is authoritative. It’s hard to argue with a true story. And when you can make that story clear and compelling, you infuse your message with authority.
When you think of a testimonial, you probably imagine video footage of a real-life customer sitting in front of the camera telling their story. But there is another way to do a testimonial video that allows you to do things visually that aren’t possible with live-action production.
In fact, it’s often much more engaging and a great marketing strategy. By incorporating animation and motion graphics, you can really stand out.
Here are some general principles to consider when planning your next testimonial video production:
Be conversational with your client. Have fun with the interview. Expect to ask specific questions more than once. And most importantly, remember the power of editing. Perfect answers aren’t required. Good editors can do wonders with interview footage.
When it comes to our testimonial video production process, we flow from Pre-Production to Post-production and always start with the following considerations.
You know you have a great testimonial video when your customer wants to share it too. Aim for them to be comfortable and have fun with it.
Testimonials are extraordinarily powerful opportunities for your brand. This is your customer we’re talking about, and how they are portrayed in the video matters intensely. This is where the power of our cinematic approach makes a huge difference:
It’s about more than just pointing a camera at a customer and getting them to say nice things. You have to know how to build a story with what you’ve got from the ground up. It’s what we do every day. We take the raw materials and craft meaningful stories for your video production testimonial.
We plan as much as we can before we start filming because we know that while plans are worthless, planning is priceless. Like everything else in life, things don’t always go to plan. So, we have to improvise. Keep moving. See the opportunity in the obstacle.
You can trust that, with years of experience and a passion for telling compelling stories, we’ll come up with creative solutions to capture the right moment.
As a digitally-led video production company, we bring our collective creative experience to every project, big or small. Our focused, highly-responsive production process ensures your content is made to the highest quality. We are super fast and will turn your video testimonial around with surprisingly short schedules.
Our unique combination of creative experience focused production and speed will ensure that your content engages your audience while the conversation continues.
As a digital-first agency, we create videos for all online platforms, from Instagram Ads to TikTok feeds; we help you build your audience and generate positive ROI.
Our in-house team can help you deliver your message through a range of immersive digital content solutions. This will include branded content, corporate videos, promotional videos, and 3D animation. From branded content such as documentaries and E-learning classes to promotional and crowdfunding videos, using a mix of animation and live-action.
Yes, using videos on your social feeds spark more engagement and awareness on online platforms, but utilising our creative department and in-house, cinema-grade equipment, we make your content cut through the noise, reach your goals and put your brand centre stage.
A good production team knows that idea development is central to creating something extraordinary. We’re not afraid to think out of the box and love to develop innovative solutions for your business.
Our team will never compromise the story or your brand image, but we will offer you dynamic solutions and make sure you stand out from the crowd.
Are you ready to create a digital experience that fuels your audience and increases brand visibility? Book a call with us today, and speak to our friendly team.
In today’s competitive, consumer-driven market, digital-first is the only way to secure the future of your company. We go further by creating unique, visually stimulating videos that just make sense.
Get in touch today! We can’t wait to hear about your brand and future goals.
Not sure if animation is the right video pathway? Shoot us an email and we’ll discuss it together.
