SHARE YOUR SUCCESS
Testimonial videos are an excellent way for your clients to speak about their positive experiences with your brand, product or service. Authentic and engaging, video testimonials can be the nudge your potential customers need to make a final decision.
MAKE THE ULTIMATE IMPRESSION
Last-minute resistance when closing a sale is a challenging obstacle that can be made easier with video testimonials.
Potential clients want to know their money will be well spent, but whatever assurances you give them will never be as compelling as the ones they get from their peers. Having a great testimonial video delivered by an enthusiastic customer will make all the difference.
What Exactly Is A Testimonial Video?
A testimonial video is when a customer shares their experience of using your product or working with your company and advocates for your brand or services. Testimonial videos:
- Provide some background information on the business challenge so viewers can understand a bit more about the reason for a customer’s recommendation.
- Feature interview footage and B-Roll of the person providing the testimonial. This creates a further sense of context for the viewer.
- Are informative but relaxed. The most successful customer testimonial videos are when a customer explains their satisfaction personally and expresses it in their own words.
A great testimonial video production is often filmed in a comfortable environment. It features interview questions that help your customers advocate about their positive experiences with your brand, product or service.
Best Approach
We’ve all seen testimonial videos. The emphasis here is on the storytelling part. Even the most flattering endorsement can be made more compelling by being turned into a story. It’s the difference between an infomercial and a documentary.
It’s hard to imagine a company or organisation that couldn’t benefit from creating a Testimonial Video. Social proof is a powerful thing. When potential clients are in the consideration phase, seeing someone with a similar problem experience success can go a long way in convincing them to take the next step.
THE STORYTELLING ADVANTAGE
Credibility
When one of your customers is willing to spend their own credibility on your behalf, it speaks volumes to your prospects. Word of mouth is still the strongest form of marketing known to mankind.
Intrigue
Well-told stories have tremendous power to draw people in. And your prospects are bombarded with thousands of messages every day. Make no mistake; they need to be drawn in. Enticed. Intrigued.
Authority
Reality is authoritative. It’s hard to argue with a true story. And when you can make that story clear and compelling, you infuse your message with authority.
TRY AN ANIMATED TESTIMONIAL?
When you think of a testimonial, you probably imagine video footage of a real-life customer sitting in front of the camera telling their story. But there is another way to do a testimonial video that allows you to do things visually that aren’t possible with live-action production. Yes, we’re talking about animated testimonial videos.
In fact, it’s often much more engaging and a great marketing strategy. By incorporating animation and motion graphics, you can really stand out.
WHY PERSPECTIVE PICTURES?
We Give Your Ideas Wings
Testimonial videos are about more than just pointing a camera at a customer and getting them to say nice things. You have to know how to build a story with what you’ve got from the ground up. It’s what we do every day. We take the raw materials and craft meaningful stories for your video testimonials.
We Think On Our Feet
We plan as much as we can before we start filming because we know that while plans are worthless, planning is priceless. Like everything else in life, things don’t always go to plan. So, we have to improvise. Keep moving. See the opportunity in the obstacle.
We Turn Concepts Into Stories
Your testimonial video needs to surprise, delight, entertain, and most of all persuade. You can trust that, with years of experience and a passion for telling compelling stories, we’ll come up with creative solutions to capture the right moment.
We Help You Find The Right Format
Not sure whether you need animated testimonials to accompany your customers’ words or could benefit from interview-style customer testimonial videos? We work closely with you to understand your target audience and marketing goals so we can provide the right testimonial video production package for your needs.
READY TO SHOW HOW FANTASTIC YOU ARE? JOIN US!
As a digitally-led video production company, we bring our collective creative experience to every project, big or small. Our focused, highly-responsive production process ensures your content is made to the highest quality. We are super fast and will turn your video testimonial around with surprisingly short schedules.
Our unique combination of creative experience focused production and speed will ensure that your content engages your audience while the conversation continues.
We Are A Digital-First Agency
As a digital-first agency, we create videos for all online platforms, from Instagram Ads to TikTok feeds; we help you build your audience and generate positive ROI.
Our in-house team can help you deliver your message through a range of immersive digital content solutions. This will include branded content, corporate videos, promotional videos, and 3D animation. From branded content such as documentaries and E-learning classes to promotional and crowdfunding videos, using a mix of animation and live-action.
Yes, using videos on your social feeds spark more engagement and awareness on online platforms, but utilising our creative department and in-house, cinema-grade equipment, we make your content cut through the noise, reach your goals and put your brand centre stage.
Out Of The Box Mentality
A good production team knows that idea development is central to creating something extraordinary. We’re not afraid to think out of the box and love to develop innovative solutions for your business.
Our team will never compromise the story or your brand image, but we will offer you dynamic solutions and make sure you stand out from the crowd.
BOOK IN A CALL WITH OUR FRIENDLY CREATIVES
Are you ready to create a digital experience that fuels your audience and increases brand visibility? Book a call with us today, and speak to our friendly team.
In today’s competitive, consumer-driven market, digital-first is the only way to secure the future of your company. We go further by creating unique, visually stimulating videos that just make sense.
Get in touch today! We can’t wait to hear about your brand and future goals.
Not sure if testimonial video production is right for you? Shoot us an email and we’ll discuss it together.
FREQUENTLY ASKED QUESTIONS
Why should I consider using customer testimonial videos for my business?
Customer testimonial videos are powerful marketing tools as they provide genuine feedback from real happy customers. They build trust, create a compelling message, and offer social proof, which can significantly influence potential consumers and boost conversions.
Video testimonials offer a more engaging and authentic experience compared to written reviews. Because they feature real customers speaking directly about their experiences and provide an engaging visual representation of their pain points and solutions, this tends to resonate more with potential customers.
What is the testimonial video production process like?
The testimonial video production process involves several key steps, including identifying satisfied customers, conducting interviews, capturing B-roll footage, post-production editing, and delivering the final product. If you choose to go down the animated testimonial video route, this process will involve creating beautiful 2D or motion graphic animations to accompany the testimonial’s talking points. A production company like Perspective Pictures can guide you through each stage to ensure a high-quality result.
Why use an agency for testimonial video production instead of making your own video content in-house?
You can absolutely produce your own testimonial videos in-house, but partnering with an expert film production company like Perspective Pictures offers a wide range of benefits. Using a professional agency for testimonial video production brings expertise, experience, and quality to the process. With a skilled team, the agency can craft compelling scripts, conduct authentic interviews, and employ high-quality equipment and editing software to ensure polished and visually appealing videos.
A testimonial video production agency can enhance the impact of your customer testimonials with distribution and marketing assistance. Overall, leveraging an agency’s specialised skills results in powerful and convincing testimonials that build trust and credibility for your brand.
How long does producing customer testimonials video take?
The time required to produce customer testimonial videos can vary depending on factors such as the complexity of the project, the number of testimonials, the availability of customers for interviews, and the extent of post-production editing. Typically, a professional agency can efficiently manage the entire process, from customer selection to final delivery, within a few weeks. This timeline includes scripting, filming interviews, capturing B-roll footage, and post-production editing, ensuring a timely and high-quality result that effectively showcases the positive experiences of satisfied customers.
