After Adobe acquired Magento for over $1.5 Billion and merged into Adobe Commerce, we were tasked with condensing a complex product into multiple simple explainer videos for Linkedin Ads.
Our creative team had to work day and night trying to turn (and be ready for this doozy) a headless architecture based API into a visually stimulating video explaining and marketing the software.
We also mixed in real footage of their brand ambassador to add that human touch you just can’t get digitally, using the animations as a visual aid to make the product description that much more engaging.
It took our animators just 28 man-hours of animation to have a V1 ready for Adobe, and another 21 man-hours to have the final result, now that’s blisteringly quick!