Airwallex approached us wanting a video that shows off their product from every angle in just 30 seconds – which is easier said than done.
The ideation process took the Creatives into dark new realms of research, there were many forks in the road… but they eventually appeared from the haze victorious.
Our final concept follows a young entrepreneur as they come up with their own unique business idea (extra long forks of course), growing it from nothing into an international craze that sweeps the world.
This allowed us to showcase the key selling points of Airwallex; global accounts, borderless cards, zero FX fees etc.
Highlighting Airwallex brand colours throughout, we made those 30 seconds count!
