Deliveroo released a new rider learning program and to showcase this they needed a new video. The challenge set to us was to create something that didn’t feel stale, corporate or overproduced.
We chose to instead tell the authentic stories of three Deliveroo riders who were enabled to build a better future for themselves by the program.
Shot over several days, we went to three cities; London, Bournemouth & Edinburgh to stress the nationwide approach Deliveroo was taking.
We chatted to the ambassadors, finding out how the learners’ program was helping them achieve their dreams, with such opportunities as educational scholarships, flexible working hours and opportunities to work in their chosen fields.