Lululemon approached us with an idea to make a series of podcast style videos in collaboration with Joe Wicks in celebration of World Mental Health Awareness Month. Working alongside the Lululemon team we developed the concept, eventually settling on a relaxing walk around the Welsh countryside with a small, mindful activity for each of our guests. We felt this raw and honest format reflected the themes we wanted to bring up.
We chose talent carefully, selecting celebs who had something interesting to say on the subject of mental health, from Louis Theroux and his struggles as a family man to Adele Roberts and her recent battle with cancer. The resulting videos take a fresh and poignant stance on the subject, opening up tough topics for people to consider within their own lives.