With probably hundreds of different video production companies based around the capital, choosing the perfect agency to partner with can be a challenge. It’s like choosing where to eat on Brick Lane – every bagel shop or curry house has its unique charm, but you’re after the one that will leave you completely satisfied without burning a hole in your wallet! And, much like the incredible melting pot of foods and flavours in East London, each video production company will offer a distinct flavour of creativity. So, how do you choose your crew? Chicken tikka or falafel wrap? Salt beef bagel or bibimbap?
Don’t worry – we’re here to help you break through the noise of this bustling city (and this slightly tenuous food metaphor) with this guide to choosing the best video production company in London. Full disclosure: we offer video production services, but we know we’re not exactly everyone’s cup of tea (or butter chicken). By the end of reading this article, you’ll be ready to make an informed decision about what type of video production company you need. So, let’s dive in.
Factors to Consider When Choosing a London Video Production Agency
What Type of Video Do You Need?
First up, what’s cooking? Need to produce a polished corporate video or a sizzling creative film to jazz up your video marketing efforts? There are so many types of creative videos that businesses can make, so your first step is to consider exactly what you need and look for production companies that offer it.
The smorgasbord of video content options is vast – from engaging brand videos that tell your story, explainer videos that simplify the complex, to crowdfunding videos that get the cash registers ringing. It’s essential to pick a video production team that’s not just experienced but specialises in your chosen video flavour. Whether it’s online videos created for the social media savvy crowd or animation for those who like a bit of whimsy, ensure your chosen production company in London can cook up exactly what you’re craving.
Creativity is Key
You want a crew oozing with creative vision, right? One that can take raw footage and spin it into video gold. Check if your potential video production company has that special creative spark. Are they masters of weaving engaging stories, complete with animations that make your jaw drop and text overlays that pop off the screen? Can they work their magic with corporate video production, turning potentially-boring topics into binge worthy films?
There are many ways you can evaluate the creativity of film production companies – from looking at examples of their past work to visiting their offices. In our (biased) opinion, a slightly chaotic film studio is often the most creative one!
Conversing With Your Crowd
Great video productions are more than just a feast for the eyes; they need to sing to the hearts of your audience. Does the company have the chops to engage audiences, especially your target market? Whether it’s a startup in Shoreditch or a global brand based in Greenwich, the right video production service knows how to tailor and edit your message to resonate with viewers, turning viewers into fans, and fans into customers.
The Dream Makers
Take a sneak peek behind the scenes. Who’s crafting and editing your masterpiece? A solid in-house team equipped with a dedicated film crew, animators, producers, and creative directors indicates a video production company that’s serious about quality. It’s like having a team of video production wizards at your service, ready to conjure up cinematic magic.
Chatter & Collaboration
The ideal production team in London will chat with you like you’re old mates, blending your ideas with their professional insight. It’s not just about pressing the record button; it’s about collaboratively painting a picture that brings your vision to life. For a successful film project, look for a team that values your input and works with you, not just for you.
The Money Talk
Now, let’s address the elephant in the room – the budget. You need a video production service that offers clear, straight forward pricing. No surprises, no hidden fees, just honest-to-goodness transparent pricing. Many people assume that video production is expensive, only for global brands with immense budgets. And yes, for some of London’s top video production companies you’ll need a lot in the bank. But for a slightly smaller, more youthful video content agency, you can get amazing results without paying through the nose. Think about the budget your business has available and find a team that can make your money go far.
Location, Location, Location
Let’s be honest – London is a massive city. You’ll want a video production company in a great location that’s easy for you to get to and has easy access to some awesome filming locations. We’ll admit we’re biased, but East London is home to the next generation of incredible creatives and is a buzzing home for our production company. Plus, with easy access to so many trendy and lesser-known areas, it’s perfect for location scouting and filming.
Hear It from the Horse’s Mouth
Client testimonials give you the real scoop. Glowing reviews? Green light! If you can’t find any reviews of the video production services, it’s a big red flag.
Sure, reviews from big name brands aren’t everything, but they certainly help. If you can see that the video production companies you’re considering have worked with the biggest and coolest brands, it’s definitely an indicator that they know their stuff.
The Perspective Pictures Plug
Okay, time for a little self-promo! At Perspective Pictures, we’re not just a video production company in London; we’re storytellers and trendsetters. We believe in going the extra mile to create not just videos, but visual experiences that resonate with your audience.
For picking a video production company, London provides an almost overwhelming array of options. But with a bit of research and a dash of intuition, you’ll find a partner that can bring your brand’s story to life in the most mesmerising way. And hey, if you fancy a blend of professionalism, creativity, and a bit of fun, give us a shout – we’re always up for a new adventure!
