Get your ideas moving with engaging animations. Whether you need to increase sales, build brand awareness or educate, we will create a video to help you do just that.
The most successful 2D animation videos rely on compelling characters to get their story across. And these characters can scale in complexity, from simple stick figures all the way up to lushly animated realistic figure drawings. The characters don’t even have to be human.
The best 2D animation examples feature characters that the audience can relate to and say “that’s me.” A well-crafted character doesn’t need depth and history, it needs to accurately portray the frustrations and needs of your audience, and show them the possibilities that your brand or message can promise. These characters can speak, or they can be storybook props to demonstrate the real human value of your product or service.
A 2D animated video might be right for you if your message is best served by showing characters acting out your story.
Perspective Pictures is a video production company, we use animation production and visual storytelling to solve business problems. We create experiences that amplify your message, inspire your people and ignite your organisation.
Some marketers recoil at the idea of 2D animation because they don’t want to cheapen their brand with something “cartoony”. While simple animation that’s goofy or irreverent goes in and out of fashion, that’s only one kind of 2D animated video.
We are capable of creating digital videos with a wide range of styles, spanning every level of complexity. If your brand requires a high level of visual sophistication, 2D animation allows for the creation of lush worlds and characters that draw the viewer in. They’ll also make your brand look good. There’s a time and place for every level of complexity, and while simple animation can declutter your message, sometimes you want to go the whole hog and make something out of this world.
Animated videos might be right for you if you’re excited by the idea of developing a rich and distinctive visual style that complements your message and brand.
We are firm believers in the value of story as the most fundamental form of human communication. The story brings structure and humanity to an otherwise alienating and incoherent collection of facts, features, and benefits. A Story will breathe life into your list of bullet points by arranging them into a journey of change and improvement. 2D animation is great for storytelling because of its flexibility and wide range of stylistic possibilities.
Stories don’t have to be long and boring either. They don’t need to sprawl to feature-length to get a point across. 2D character animation companies like Perspective pictures excel at telling compelling stories in 90 or even 15 seconds. These options are attractive for companies that have limited budgets, or brands that want to simplify complex ideas.
A 2D animated video might be right for you if you want to communicate your message through a classic literary structure featuring a beginning, middle, and end… during which characters change and grow thanks to your product or service.
2D Animation is the craft of creating movement in a two-dimensional space. The objects in 2D animation are 2 dimensional, meaning that they have height and width but do not have depth. 2D animation studios are typically capable of creating digital videos for companies.
Whether it’s a 2d animation, animated infographic, 3d cinematic logo reveal or an animated explainer video you need, our in-house animation studio has got you covered. We also create slick motion graphics, explainer videos, and eye-catching social media gifs and clips.
Marketing plays a pivotal role in ensuring business growth and development, so it’s important to be continually thinking about what you can do next to keep up with your competitors. An animation production company can really help your brand stay fresh. Since 2020 there has been a 40% increase in businesses incorporating high-quality videos and 2D animation into their marketing process.
There is a reason that animation production has been so successful with children; it can grab and hold their attention, which is no easy feat. Animated graphics are very eye-catching, and the movement excites the eyes and makes the content interesting to watch. This ability to capture a viewer’s attention so effectively also means that your company’s search engine optimization (SEO) will go up due to the increased traffic to those animations. Search engines naturally favour videos, so those videos that create maximum traffic will be more visible online, driving more traffic to your site.
Animating information allows for that information to be communicated more easily to a wider range of audiences. Approximately 65% of people are visual learners, so when information is presented in a visual format, viewers are able to understand the information better and start to process it more quickly. This makes communicating complex topics, such as training instructions and highly technical information, easier for viewers to understand. For example, an animated explainer video can inform and educate your audience. It really is a genius form of digital marketing.
In 2D animation, there is a mix of graphics, voice-over, and text, which stimulates different areas of the brain and engages multiple senses to help the viewer process and understand information more effectively. Animation can also establish a stronger connection between the viewer and the brand. When a viewer experiences something memorable, it sticks with them, giving you the competitive edge.
Most 2D animation videos have a shorter production timeline than live-action videos. This means that less money will be spent creating the video content and more can be spent putting it out into the world and making it work for you. Another added benefit of a 2D animation video is that it can easily be edited over time to keep the video looking fresh.
Social media is abuzz with great content, so you have to make sure you can match it, if not outperform your competitors’ content on social media. Marketing videos and animated videos will make sure your content stands out!
Our professional team will make sure you have strong marketing campaigns and a solid creative brief, this will ensure that your brand stands out on the right social media platforms.
Our 2D animation video creation process will put your brand on the map.
Funny can be good!
Of course, humour isn’t the right approach for every brand or story. 2D animation can be used to make videos about very serious topics. But when your video resembles classic animation, it causes the audience to let its guard down. It lets you play with subverted expectations, using the rhythm of comedy to disarm viewers and hammer points home with memorable impact. And when your audience laughs, your audience shares.
This value isn’t exclusive to 2D animation. Both 3D and 2D can be used to the same effect, and 2D and 3D animation companies will gladly work with you to develop a funny and compelling story. However, 2D animation has a nostalgic appeal that is immediately suited to make people laugh.
A 2D animated video might be right for you if you’re willing to let your hair down and have a little fun.
As you can see 2D animation can be used to enhance your marketing strategy. It is one of the most popular styles of marketing videos due to its high engagement value.
2d Animation videos cost less to produce and this means fewer production costs for businesses and less time taken to create stunning content.
With so many benefits why not contact our team and find out what your 2d animation could look like.
Professionally animated videos are basically the air we breathe.
As a digital-first agency, we create videos for all online platforms, from Instagram Ads to TikTok feeds, we help you build your audience and generate positive ROI.
Our in-house team can help you deliver your message through a range of immersive digital content solutions, including branded content, promotional videos, and 3D animation. From branded content such as documentaries and E-learning classes to promotional and crowdfunding videos, using a mix of animation and live-action.
Yes, using videos on your social feeds spark more engagement and awareness on online platforms, but utilising our creative department and in-house, cinema-grade equipment, we make your content cut through the noise, reach your goals and put your brand centre stage.
It’s crazy how much the world has changed in the space of 20 years. The internet opened up a world of opportunities, and social media means people are more connected than ever.
We’re a digital-first agency and know first hand how important it is to break through the red tape of old establishments and put your brand where it belongs, in front of the people that will define its future.
Our ethos is simple – digital-first, social always, human-centric.
We started our video production business in a garden shed. Our main driving factor was simple; we wanted to create video content that ignites and informs an audience. Since those early days, our team of two has become 20 talented people from all walks of life.
Our success is driven by our people. Each individual is driven by the same desire to find and tell great stories for our clients. We believe in the power of diversity to inspire creativity and have created an atmosphere of creative freedom and a pursuit of excellence in everything we do.
Are you ready to create a digital experience that fuels your audience and increases brand visibility? Book in a call with us today, and speak to our friendly team.
In today’s competitive, consumer-driven market, digital-first is the only way to secure the future of your company. We go further by creating unique, visually stimulating videos that just make sense.
Get in touch today! We can’t wait to hear about your brand and future goals.