Visual storytelling has always played a major role in marketing strategy and consumer engagement.
Today’s digital marketing landscape involves a much broader set of tools, technologies, and innovative content creation methodologies that revitalise brand messaging. One of them is animation.
With their ability to inject life and memorability into everything from characters to infographics, animated narratives have become crucial for digital marketing companies seeking authentic, lasting consumer engagement.
As part of our digital content toolkit, we use animation to tell compelling stories that resonate with audiences and communicate brand messages effectively. Unlike other digital mediums, animation can break traditional brand storytelling boundaries to create more impactful and memorable content, and we will show you how.
Why is Visual Storytelling so Important, and How Does It Relate to Animation?
Telling a compelling story is one of the most important things a competitive brand can do today. Strong storytelling skills mean creating an audience connection beyond just a superficial brand-to-consumer arc, creating the potential for more brand loyalty and longer-lasting customer relationships.
Animation is one of the most conducive tools for telling an inspiring story and quickly grabbing the audience’s attention. With its ability to step outside traditional creative limitations and into a far more imaginative space, animation makes brand storytelling come alive.
Not only is animation able to take a broader conceptual stance on visual storytelling, but it is also a powerful tool for grabbing the audience’s attention in a more efficient and immediate way.
It’s no secret that the consumers we’re dealing with today have the attention spans of goldfish (sorry, the stats are, in fact, in!), and finding ways to captivate minds is no easy undertaking. Therefore, the animation technology and content styles we use to reel (sorry) them in need to become more diverse.
Static images and traditional live-action content marketing simply don’t have the same impact on consumers anymore—at least, not in the way they used to. We now have a much broader range of digital tools to choose from, and we consider it our duty to utilise them.
What are the Main Forms of Animated Visual Storytelling We Offer?
There’s more than to sell a brand’s story. When you have the right tools in hand, impossible ideas aren’t a problem; they’re a creative challenge. And we love a challenge.
Animation techniques are flexible, far-reaching, and categorically inventive, which is part of why we’ve made them such a core part of our digital marketing service offering. Our studio focuses on four main forms of visual storytelling through animation:
- 2D animation production: The classic charm of 2D animation allows our in-house animation studio to create unique characters and animations that resonate with a brand’s target audience.
- Motion graphics: Static images and text-based infographics don’t capture consumer’s attention the way they used to. Our motion graphics technology breathes life and movement into otherwise humdrum content marketing for faster, more impactful engagement.
- Animated explainer video production: New to the industry and need to explain your product to consumers, fast? Animated explainer videos perform this task with unrivalled charm and clarity.
- Creative visual content: Animation can be used to enhance just about all aspects of digital content, whether it’s for Instagram, TikTok, your website, a newsletter, or even a cheeky, industry-approved meme. However you want to tell your story, we’ll make it happen.
The Role of Animation in Brand Storytelling
Animation can create immersive worlds, bring characters to life, and tell a good story in a way that live-action and traditional media cannot.
Visual media of all kinds have the potential to ignite emotional engagement and foster lasting audience connections. If consumers can relate to a picture or a video on an emotional level, the chances of them being compelled by its brand mission become much higher.
But animation offers something beyond just a surface-level connection.
By stepping outside of the “real” world and into a boundless digital universe where special effects abound and “the norm” is banished to the bin, brand narratives can enter a much more imaginative space.
Without the rules or structures of everyday people and life, creative professionals can think bigger, broader, and more artistically about how to convey a brand’s exact message or identity. A scene or plot is no longer limited by anything other than imagination.
This is a big part of what makes animated film and video content such a fundamental aspect of our team’s digital service offering.
Animated films and content marketing are still vastly underutilised tools in brand strategy. But that’s changing every day, and teams like ours are working hard to make it happen. Animations aren’t restricted by the same boundaries that live-action content is—they live in a world of their own.
As world-building becomes increasingly important to future-focused brands, the need for designs that pop off and out of the screen for more engaging, multi-dimensional graphics is increasingly prevalent. With animated characters and creative storytelling, compelling stories can be told in new and engaging ways.
Creative Process
The developmental process behind our approach to animation is intrinsically creative. Brand storytelling and the creation of compelling characters take a village, and our village is home to some of the brightest minds in the business.
Once we’ve got a clear idea of our client’s vision, we start the process of conceptualising how to bring it to life, sharing stories and ideas with each other until it takes form. Everything gets storyboarded, refined, bounced back and forth between our crew of outstanding creatives, and out pops an animation for the ages—ready to captivate your audience’s attention and put your brand on the map.
Breaking Boundaries
Throughout our time in the industry, we have pushed the limits of conventional brand storytelling through animation, challenging ourselves and being creative about the solutions used to overcome them.
For example, we helped online mobility aids shop CareCo animate the process customers can expect from their orders, especially if they’re worried about assembly, excess packaging, or live upstairs. The challenge was to make these scenarios feel familiar despite most customers buying products like these online for the first time.
The freedom and flexibility of animation technology allowed us to illustrate characters, stories, and situations that customers could easily identify with and understand within seconds, driving them to make CareCo their one-stop online shop for safe and affordable mobility aids.
Engaging Audiences
Innovative and creative storytelling methods through animation are able to deepen audience engagement, make complex concepts accessible, and increase emotional engagement with brand messaging.
By drawing inspiration from real-life stories, inspiring characters, and cutting-edge animation technology trends worldwide, our studio is equipped and excited to share stories that engage audiences from the first moment.
Calling All Brands Looking for Animated Narratives
As an innovative and creatively driven team of digital marketing professionals, we want to encourage brands to think beyond traditional formats and encourage audience connection in more meaningful ways.
We are passionate about the evolution of brand storytelling in marketing and the role innovation plays in narrative-driven marketing.
Our team believes in continually exploring and embracing creative storytelling techniques through top-tier digital content, be it through animated 2D design, explainer videos, motion graphics, or any other form of animated digital content you need. Talk to us so that we can give your company a happy ending!
