How To Create a Video for Social Media: Your Comprehensive Guide

Let’s face it. Videos are everywhere. Whether you are doom-scrolling through socials or reading an online article, the web is changing, and a growing number of brands are switching to video content as a tool to market their businesses. In fact, studies show that during the first quarter of 2023, online videos recorded an audience reach of around 92 percent among internet users worldwide.

And why not? Videos have the power to inspire and motivate, enabling people to learn about brands using creative, attention-grabbing visual mediums. So, whether you’re all about those TikTok trends or want to be the next big thing on YouTube, we at Perspective Pictures have got you covered. Now, grab your camera (or phone, no judgement), and let’s dive into the immersive world of social media videos.

Choose your platform

Before you hit record, stop and think: where am I posting my content? This is crucial, as the social media platforms you choose to use can make or break your video. Think about it – while YouTube video content can stretch for a good 10 minutes or more, Instagram and Tik Tok videos are best kept short and sweet. And that’s not even mentioning stories; those go at just 15 seconds each!

Pick your platform and tailor your content, staying mindful that each social media platform offers a unique viewing experience. For instance, Instagram videos are perfect for shorter, more casual content, while a YouTube video might be better for more in-depth, better produced work. Consider where your audience spends most of their time and tailor your video content accordingly.

Who’s watching?

Pretty basic, we know. But getting to know your target audience is key to creating a social media video that really sticks with your viewers, gaining the necessary traction to build your brand and get it recognised.

Do you have a younger crowd or a more mature audience? If you’re not sure, use the tools at your disposal and do some research. Social media platforms give you a great opportunity to learn more about your following in a click, so be sure to have a look before you get started.

If you tailor that video to match your target audience, you’ll be hitting the sweet spot every time.

Define your message

Alright, so you’ve figured out where your video is going to live. Nice! But now it is time to think about where your content will fit into the bigger picture. Essentially, you want to post videos that have a purpose, one that is in line with your broader social media content strategy.

Why? Because the best video content doesn’t simply exist to feed the insatiable algorithm monster—it should be meaningful and relevant to the target audience. So, whether you’re creating product showcases, deep-dive explainer videos, or simply an entertaining clip to brighten someone’s day, they should echo your brand’s vibe. Here are a few social media video content ideas you could explore:

  • A behind-the-scenes peek at your brand
  • Product launches or user demonstrations
  • Tutorials or ‘how to’ product videos
  • Real talk from real customers singing your praises.

Remember, a well-thought-out strategy makes sure your video doesn’t just float in the digital sea; it sails!

Plan your shoot

Now, take a moment to plan your shoot. This is where you can really sort out your vision, from minor details like location and props to the script and dialogue:

  1. Consider your lighting. Good lighting can elevate even smartphone footage to professional levels.
  2. Decide on the kind of shots you want to use: close-ups, wide shots, or maybe some more artsy angles?
  3. Don’t forget to list the equipment you’ll need, even if it’s as basic as a smartphone and a tripod. This pre-planning ensures you’re not wandering aimlessly through your shoot, wasting valuable time and resources. Instead, you’ll have a streamlined process that allows you to focus on making the best social media video possible. Trust us, a little planning goes a long way.

Editing magic

Once you have your video clips ready and recorded, the real fun begins. Dive into editing tools and software to make your content pop. Trim, add captions, resize videos, and throw in some visual elements. And for those looking for a quick fix, online video makers with customisable video templates can be a lifesaver.

To edit videos correctly, finding the right tools can be essential to the video-making process, making sure your video content is polished and professional. From trimming and resizing videos to adding sound effects and background music, the right editing software can transform your clips in a blink.

Share that sh**

As soon as you’re done with your social media video, share away! And hey, don’t be shy. Share your content across multiple platforms. Try Instagram stories, Facebook videos, and wherever else you fancy. Remember, the more eyes on your content, the better!

Analyse your media

Digital marketing is all about testing and learning. Be sure to monitor the performance of your videos on different social media platforms. Look at metrics like views, engagement rate, and shares. Use these insights to refine your video marketing strategy and create even more compelling content in the future.

Top tips for social media success

Below, we have laid out some top-tips to ensure you create videos that stand out with your audience.

Tip #1: Keep it short and sweet

Videos are getting shorter than ever. According to one study, our attention spans are in decline, averaging at just 47 seconds on any screen. This means your content has to be good at grabbing viewer attention quickly. If you can deliver your core message or entertain your audience in a short time, you’re more likely to retain their interest.

Tip #2: Optimise for silence

Remember, a lot of users will watch video content on mute. Use captions to make sure your visuals can stand alone, without dialogue.

Tip #3: Story, story, story

We know, it’s all been said before, but seriously, weave a tale. Whether it’s a product video or just you doing the latest viral dance, there’s always a narrative. Find yours and tell it like a pro.

Tip #4: Shiny things!

Remember, videos aren’t just about the story; they’re about the visuals too. Think stunning images, great sound effects, and don’t forget the background music. Remember to pick tunes that are trending and match your video’s vibe.

Tip #5: Outline a clear call-to-action

A lot of the time, video creators will release content without guiding viewers on what to do next. Whether it’s ‘shop now’ or ‘swipe up’, a clear call-to-action can make all the difference.

Tip #6: Hashtag heaven

Ah, the power of the hashtag. Use them. Love them. And most importantly, research them. They’re your ticket to wider visibility on platforms like Instagram.

Tip #7: Ads, Baby, Ads!

If you need some extra cash, consider promoting your video through social media ads. It’s a great way to push your content to an even broader audience.

Ready to record?

Now you’ve gotten through our crash course in social media videos, you have the knowledge to create video content that is engaging, and most importantly, shareable! So grab your camera, or your social media video maker tool, and start crafting those great video posts. Remember, every video you create contributes to your broader marketing strategy, driving engagement, and forging stronger connections with your audience.

But creating videos can be tough, and even if you have a solid idea; getting it off the ground can come with its own set of challenges. So, why not work with us? We’ve got a solid backlog of content under our belts, and would be happy to help get your vision off the ground. 

Perspective Pictures

Perspective Pictures

About Us

Perspective Pictures is a digital-first video production company, based in East London.

We make videos for brands to post to the internet and see ourselves as a digital studio, producing everything from long-form content to digital ads, all created by our in-house team of digital natives.

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