Navigating the Digital Landscape: How London’s Video Production Agencies Are Embracing Online Platforms

London’s video production scene is hotter than a summer’s day and as crowded as a Hampstead Heath swimming pond when the sun’s out. It’s no surprise, then, that every video production company is always on the lookout for a way to secure their spot in the sun and swim ahead of the pack. 

One of the ways that leading video production companies are forging ahead is by harnessing the power of the internet. This may sound very 1990s, but as online platforms continue to evolve and change on a near-hourly basis, clients tend to look for a video production company that understands the fast-paced nature of contemporary audiences and channels so they can achieve better brand results.

To maximise the impact of content on digital and social media platforms, London’s state-of-the-art video production companies are using online innovation to inform their production processes, signifying an exciting new chapter in the visual storytelling scene.

From taking a more integrative approach with social media distribution, to embracing more collaboration and creativity in the workplace, the next generation of British video production stars is showing that progress in this field takes more than a good camera.

Let’s dive into the current digital landscape and discover just how London’s video production agencies are getting the message across by embracing the online world in new and exciting ways.

Navigating the Digital Landscape: How London's Video Production Agencies Are Embracing Online Platforms - April 12, 2024

Sharing The Love

When it comes to tailoring video production services, monogamy is out. It’s time to spread the love, and one of the most significant ways London video production companies are embracing online platforms is by welcoming the multi-platform approach with open arms. 

But this doesn’t mean a video production company can adopt a copy-paste solution.

Every platform needs to be wined and dined in its own way to make a success of video marketing. 

Current social media platforms and audiences are just too fickle and specific to use a one-size-fits-all distribution strategy for a corporate video. That’s why a contemporary video production agency must understand the diversity of social media platforms. They need to know that Facebook users aren’t going to be trawling Instagram or TikTok in the same way that those watching YouTube aren’t going to spend hours on LinkedIn.

The aim is to maximise reach and tailor video production services in a way that resonates with each audience. This means that optimising content for the unique algorithms of each platform is essential for gaining full-scope traction online. Just like the audience demographics differ per platform, the way that content is prioritised differs depending on the relevance of content to the user. Social media platforms use user engagement algorithms that focus on different criteria, so making sure brand videos and other media tick the right boxes is key.

Without a lateral approach to platform management, even the most well-equipped video production agencies will struggle to deliver. Facebook, YouTube, Instagram, X, TikTok, LinkedIn—all these platforms require tailored video production services, so make sure that the company you hire understands that.

Coupling Up Storytelling & Creative Vision

If you boil it down, video production is visual storytelling with a message. But even the greatest story won’t hit home for consumers without a clear creative vision, and the latter is something that newer, smaller video production companies in the UK are becoming increasingly known for.

Creativity in all aspects of production, from the initial content and script writing to animations and sound design—all of these components add up to tell a story that matters through captivating narratives.

As a client looking for top-tier visual storytelling, finding a company that can lay out a structured narrative and supplement it with a clear creative vision will give you the best end result. And it doesn’t have to cost a fortune, either. Even a client on a budget will find a video production agency that can turn ideas into reality in a way that speaks to their target audience.

Knowing That Quality Is Key

Content may be king. But in 2024, high quality footage is the digital content world. 87% of video marketers use video content to drive their ROI, and when you look at its performance online, it’s easy to see why.

Dominating other content types at just about every turn, including viralability, engagement levels, and algorithm priority, and providing consumers still have more than a few seconds of attention span to spare, high quality video content is leading the way in London-based video production strategies.

Clarity of raw footage is also becoming an increasingly prevalent requirement for online content; consumers don’t want to have to squint to see what their favourite creators are posting. And frankly, they shouldn’t have to.

The bottom line is that quality content doesn’t end with filming.

Video editing, colour correction, visual effects, and sound design all work together to transcend videos beyond average status. After all, if clients wanted average video productions, they’d shoot their own content on their phones, and video editing would be obsolete, barring a few filters. It’s the little tweaks and expert quality control that make online videos really stand out, and that’s where video production teams excel.

Claiming The Tech Advantage

Like just about every other industry, much of London’s video production industry growth can be attributed to its leveraging of advanced technology and techniques. Gone are the days when shooting films meant just bringing creative concepts to life on screen with no added bells and whistles. Now, it’s all about creating a video that a Hollywood film crew would be proud of.

VFX, advanced animation, immersive sound, and interactive text overlays are just some of the elements that more contemporary video production companies are embracing to gain a competitive edge. After all, who doesn’t love watching a video that has been created to blow your socks off?

These elements are used to great effect in explainer videos as animation and text overlay can help to clarify a concept, but they also crop up in video marketing and other consumer-targeted media. There’s no denying that no matter where they’re used, they engage audiences and transform a simple video into one that packs a real punch.

Without an open attitude towards exploring and implementing new technologies, a video production company will struggle to survive. Fortunately, in the UK, that doesn’t seem to be a problem. A growing number of video production teams are growing their expertise and showing interest in experimental techniques and technologies every day.

Getting Into Bed Together

The pandemic was responsible for sparking a new spirit of collaboration, but working closely with clients has always been a priority for London-based video companies. However, the video production agencies paving the way are driving it home like never before.

Smaller, tighter-knit teams can take a more synergistic approach to corporate video production, creating a more concise, brand-savvy final product while maintaining a healthy relationship with client bases from around the world.

The value of strong client partnerships cannot be overemphasised, especially when you work in an industry that involves creative interpretation. From pre-production and location scouting to filming and post-production, managing close relationships with corporate video production clients means less drama and more cohesion. It also makes life easier for the crew, producers, and any in-house team members who need to work alongside one another to produce the desired result.

In short, collaboration in video production means no one has to rely on the psychic ability to know what someone else is thinking, that barriers to communication are broken down and that everyone is on the same page from the beginning. Even if they’re in multiple locations or working on different parts of a film.

Plus, collaboration allows for a more solid loop of feedback and adjustments for the video production team. When corporate video clients feel comfortable voicing opinions, a video production company may find it easier to tackle a complex creative project that is outside the box. Not to mention that working as a team speeds everything up, no matter how complicated the process is. Teamwork ensures a project doesn’t sit stagnating while Bob from branding hums and haws over a single frame because it got left out of the feedback loop and doesn’t know who to talk to.

Tackling Trends Head-On

In the online arena, trends are like underwear: here one day and hung out to dry the next. It makes sense then that in such a fast-moving world, ensuring your videos remain relevant is absolutely crucial. You don’t want to be still doing the ice bucket challenge (even if it almost broke the internet in 2014) when everyone else has moved on to grooving to Murder on the Dancefloor.

Staying agile depending on seasonal, societal, and cultural trends not only helps the videos you produce remain relevant to audiences but also allows the communities within it to flourish. A social conscience is behind many online trends (here’s looking at you, ice buckets!), and being part of this plays into current emotions and often lends support to a cause or demographic that’s in the spotlight. Ignoring this can be bad for business as it shows a lack of social conscience, which is an absolute no-no.

The tides of trends can change quickly, and like underwear, sometimes they get a bit knotted and attract the wrong attention. For a video production company, taking feedback on board and being able to act on it quickly is crucial in the fast-paced world we live in. If there’s something in a final video that suddenly gets negative attention, it needs to go, pronto. A quick edit or voice-over can make all the difference and keep a video trending for longer.

When it comes to being adaptive and flexible, opting for a video production company in London that can relate to audiences is one of the best decisions a client can make. As London’s video production scene continues to attract more dynamic teams, the future of engaging, trend-friendly videos is looking bright. So, too, is the availability of video production professionals who can move fast and meet the ever-changing needs of a world that doesn’t stand still.

Finding The Right Match

When you’re working with a big video production company, it can be difficult to obtain multi-channel content that can engage audiences and connect with consumers on a more personal level. With smaller, more relationship-focused video production solutions and teams, there’s more potential for visual alchemy to be produced – and often at a fairer price.

As London’s bustling video production scene continues to grow and thrive, hiring a video production company that understands the nuances of different platforms and modern consumer needs will be crucial.

Trends and technologies may come and go, but keeping an open mind and taking an innovative approach to videos will never go out of fashion. At least not until the end of digitization. But we still have quite a few years before that happens, so it looks like we’ll be in business for a while still…

Navigating the Digital Landscape: How London's Video Production Agencies Are Embracing Online Platforms - April 12, 2024

Partner With Video Production London Specialists (AKA a shameless plug)

If it’s time for you to start a new relationship with a production company in London, why not swipe right on Perspective Pictures? Our talented video production teams know how to create impactful video content that’s bang on trend and the perfect fit for the online channels your brand loves the most.

Ready to begin the start of something beautiful? Talk to us to find out more. 

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Perspective Pictures is a digital-first video production company, based in East London.

We make videos for brands to post to the internet and see ourselves as a digital studio, producing everything from long-form content to digital ads, all created by our in-house team of digital natives.

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